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Event: Soy 20/20 Annual Meeting Title: Soyador…Ultra Fine Soy Flour Project Presented by: Richard Audy, Soyador Business Manager Prograin Inc. .
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Event: Soy 20/20 Annual Meeting • Title: Soyador…Ultra Fine Soy Flour Project • Presented by: • Richard Audy, Soyador Business Manager • Prograin Inc.
In 1980, Semences Prograin Inc. started with visionary seed growers who wanted to offer the best quality products and services to the producers of their area. The company offers a wide variety of seed, processed soybeans for the edible market and cooked soybeans for the animal feed industry.
The company's mission is : Our team of experts is committed to the efficient development, conditioning, transformation and commercialization of superior soybeans in order to satisfy the specific needs of our agricultural and commercial clients. • 5 sectors • Research and development • Seed production and sales • - Edible soybean production • Micronized soybeans • NEW Soyador
Introducing Soyador -Soyador™ is a whole soy organic flour that has a microfine texture and differs from most other soy flours because of its delicious, subtly sweet taste.- Soyador contains unrefined fats, is rich in unsaturated fatty acids and dietary fibre and high in top-quality proteins. - Made from totally natural, non-GMO whole soy, Soyador is synonymous with healthy nutrition.
Soyador market positioning • Standard flours (mainly defatted) • . Very low price; • . Low functionality due to coarse granulation and excessive heating; • . Application limits (limited to bakery). • Soyador • . Good price versus utility; • . High versatility in any food transformation; • . Whole grain (full fat), Healthy nutrition. • . Good taste • Protein isolates • . Higher price; • . Lower solubility and emulsion capacity; • . Dry and chalky taste and need to add other ingredients; • . Only brings protein without the synergy of inherent elements of the soybean.
Technology Patented dry deodorising system Ultra fine milling (10-35 µm)
Benefits • Nutritional and user friendly qualities make it an extremely versatile product; • The flavor is exceptional; • Its ultra-fine texture makes this product easy to emulsify; • No additives and non-GMO • Highly nutritious, it contains, in their natural form, all the inherent elements of the soybean (protein, fibers, isoflavones, phytosterols, prebiotic sugars and polyunsaturated oils).
Applications • Bakers/pastry shops: breads, cookies, dough… • Dairy products substitute: soy beverages, soy yogurt, soy cheeses.. • Prepared meals: Tofu burgers, soups, salad dressings… • Traditional uses: Soymilk, tofu, soy noodles…
Soyador marketing development • Using target marketing • Canada • - Montreal region • - Toronto region • - Vancouver region • USA • - East Coast • Central America • - Honduras • - Cuba Europe - France - Germany Asia - Japan - Hong Kong - South Korea …
Sales target and forecast • Volume 06’: 6.4 MT • Objective: • 07’: 30 MT • 08’: 400 MT • 09’: 800 MT • 10’: 1200 MT Per markets: 1/3 Canada, USA, Central America 1/3 Japan… Asia 1/3 France… Europe
From the idea to reality • What has been done? • Complete market study; • Over 100 companies already contacted developing R&D; • Marketing tools (website, technical docs etc.); • We developed several new applications and recipes; • Extending overseas marketing. • What needs to be done? • - Find a major customer and financial partner using the Soyador to secure the short term risks.
What’s coming? • . Final decision will be made within 06’ • . Objective to have an operational plant in Fall 07’
THANKS TO SOY 20/20 for their work and support in our SOYADOR business development. • Special thanks to: • Lucas Thacker, Project Director • Jeff Schmalz, Executive Project Director • And all of the Soy 20/20 development team.