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Media dalam tinjauan perkembangan teknologi komunikasi

Media dalam tinjauan perkembangan teknologi komunikasi. Oleh Akhmad Riza Faizal S.Sos ; IMDLL. Ahmad.riza@unila.ac.id. Tujuan Perkuliahan. Memahami perkembangan media menurut perspektif perkembangan teknologi komunikasi Mengetahui isu terkini seputar perkembangan teknologi media

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Media dalam tinjauan perkembangan teknologi komunikasi

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  1. Media dalamtinjauanperkembanganteknologikomunikasi Oleh AkhmadRizaFaizalS.Sos; IMDLL. Ahmad.riza@unila.ac.id PertekomFisipUnila TA 2009/2010

  2. TujuanPerkuliahan PertekomFisipUnila TA 2009/2010 Memahamiperkembangan media menurutperspektifperkembanganteknologikomunikasi Mengetahuiisuterkiniseputarperkembanganteknologi media Dapatberpikirkritismengenaidampakperkembanganteknologi media bagikehidupanmanusia

  3. BahanPerkuliahan:Ruben, Brent D., Stewart, Lea P. (1998) Communication and Human Behavior. US. Allyn & Bacon. Pertekom Fisip Unila TA 2009/2010

  4. Media and their functions PertekomFisipUnila TA 2009/2010 • Writing instruments and surfaces on which to write • Production and distribution • Production involves the creation of messages using communication media • Distribution involves: transmission, reproduction and amplification, and display • Reception, storage, and retrieval

  5. Types of Media Pertekom Fisip Unila TA 2009/2010 Mass Media Group and Organizational Media Interpersonal Media Intrapersonal Media

  6. Information Reception, Storage, and Retrieval Media PertekomFisipUnila TA 2009/2010 Auditory Reception Media Visual Reception Media Storage and Retrieval Media

  7. Technological Convergence • Prinsipefektifdanefisiendalampengembanganteknologi media. Melewati time and space barriers • Satualatuntukbanyak media/ hybrid media-device • Henry Jenkins: Convergence culture PertekomFisipUnila TA 2009/2010

  8. It started 25 years ago… Edwin Parker observing this trend as… • Increased amounts of information available to the public • Varieties on the package • Receiver’s selection of information • Improved “feedback” capability • Greater convenience to the user PertekomFisipUnila TA 2009/2010

  9. Internet Growth Pertekom Fisip Unila TA 2009/2010

  10. Internet Growth PertekomFisipUnila TA 2009/2010

  11. So much in one device Pertekom Fisip Unila TA 2009/2010

  12. New Human competencies • Identifying available media and assessing their attributes • Diagnosing information needs • Accessing and retrieving information • Organizing, classifying and managing information • Using computers and other communication technologies • Assessing the value and importance of information • Selecting, ignoring, and resisting messages when appropriate PertekomFisipUnila TA 2009/2010

  13. Evolving concepts of Office and Home Pertekom Fisip Unila TA 2009/2010

  14. Media Characteristics • Asyncronous-Syncronous • Low interactivity-High interactivity • Low Social Presence-High Social Presence PertekomFisipUnila TA 2009/2010

  15. Mediated Communication • Limited Communication Modes • Decreased control • Anonymity and Depersonalization • Decreased Responsibility and Accountability PertekomFisipUnila TA 2009/2010

  16. Media Functions • To what degree, however these changes led to an improvement in the quality of human communication or the quality of life? • Are people satisfied with their job? • How much better entertained are we by all the new media? • Are we better organize, or happier? • Do we have better relationship? • Do people understand each other better? PertekomFisipUnila TA 2009/2010

  17. Implications and Applications • Media play a pervasive role in our personal, social and occupational activities. • Through mediated communication, we are able to overcome natural limitations of space and time. • So forth… PertekomFisipUnila TA 2009/2010

  18. Thank you! PertekomFisipUnila TA 2009/2010

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