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kansas coordinated school health conference call march 7, 2007

What is Got a Minute?. A social marketing campaign prepared for state and local tobacco control programs. The Got a Minute? campaign is designed to help less-involved parents become more involved with their preteens, a behavior that appears to act as a protective factor against the lure of tobacco. The campaign attempts to help parents support cessation attempts and understand more about youth tobacco use. .

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kansas coordinated school health conference call march 7, 2007

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    1. Kansas Coordinated School Health Conference Call March 7, 2007

    4. Why Preteens? This campaign targets parents of children 9-12, or kids who are soon to transition to teenage life. Research suggests that this age range presents "our last best shot" at influencing young people. If parents can establish a relationship and open communication between themselves and their preteen now, they may be able to have a greater influence on their child's life as they begin to assert more and more independence.

    5. “In general,” young adolescents… Learn better by interaction than listening. Seek interaction with adults in activities valued by the young person. Focus (obsess) on physical, social development. Are sensitive, vulnerable, and emotional. Are open to influence from significant others and new experiences. Often feel alienated. National Middle School Association, October 2000

    7. Competitors of Connectedness Time-stressed parents Youths’ broad access to risky behaviors Media More time with friends and peers Less time with parents Independence

    9. If they really make you wonder, remember… Early adolescence is a unique stage. Adults often are bewildered by tweens. This stage of life is marked by the fastest and most sporadic growth. Tweens are maturing faster than those in past generations. Tweens seek independence and autonomy. National Middle School Association, October 2000

    10. The Real Questions...

    13. Tweens, Teens and Tobacco Nicotine is as addictive as heroin. 70% of adolescent smokers wish they had never started. They experience withdrawal symptoms when they try to quit. Young people vastly underestimate the addictiveness of nicotine. Of daily smokers who think that they will not smoke in five years, nearly 75% are still smoking five to six years later.

    16. Risk-taking can “snowball” Teens who smoke are 3 times more likely to use alcohol, 8 times more likely to use marijuana, and 22 times more likely to use cocaine. Smoking is associated with other risky behaviors such as unprotected sex, fighting, and depression.

    17. Two million is too many! Nearly 80% of adult smokers started before the age of 18. Every day, more than 6,000 youth try cigarettes for the first time. That amounts to 2 million kids a year. Research shows parents can have a significant influence on tweens, despite their overt indifference or resistance.

    19. How To Reach Parents Parent Universities- weekend or night educational opportunities for parents. One component or workshop could be “Got a Minute?”. Family Fun Night- hold a physical activity fun night where kids can come with their parents and participate in games and activities while their parents receive education on physical activity, nutrition, and tobacco. PTA/PTO Meeting- ask to be on the agenda at a meeting to address parents about youth tobacco use.

    20. How To Reach Parents Enrollment Fairs- when parents come to the school to do all of the necessary things to enroll students, incorporate a workshop on youth tobacco use. School Newsletters- include information from the Got a Minute? Campaign. Encourage parents to get involved! Health Fairs- have a booth with “Got a Minute?” brochures and Quitline materials available. Encourage parents to stop using tobacco as well!

    22. You’re not alone!

    23. State and local partners Kansas Department of Health and Environment, Tobacco Use Prevention Program staff. 6 Outreach Coordinators Quitline Manager Media and Policy Coordinator Kansas Tobacco Quitline A free resource to Kansas residents that offers cessation counseling services free of charge. There is special protocol when dealing with youth under the age of 18 and those who use smokeless tobacco. Local Health Department May even have Tobacco Use Prevention funding from KDHE, TUPP!

    24. CDC’s Resources Office on Smoking and Health (OSH) www.cdc.gov/tobacco Division of Adolescent and School Health (DASH) http://www.cdc.gov/nccdphp/dash/ National Center for Chronic Disease Control and Prevention (NCCDPHP): http://www.cdc.gov/nccdphp

    25. For “Got a Minute?” Materials: Call or e-mail: Sarah Sales KDHE, TUPP 130 S. Market, Suite 6050 Wichita, KS 67202 316.337.6050 Ssales@kdhe.state.ks.us

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