Sample Assignment on Internet Marketing in Business

1. Internet Marketing in Business TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

2. Table of Contents Task 1 .......................................................................................................................................................3 Producing a magazine article ...............................................................................................................3 Explanation of the principal benefits of internet marketing to customers..........................................10 Task 2 ......................................................................................................................................................11 Pros and cons of internet marketing....................................................................................................11 Impact of benefits of internet marketing in order to formulate and change the marketing mix for a business...............................................................................................................................................14 Investigation whether these opportunities and changes have been successful, and identification of globalization challenges facing a business that decides to embark on internet marketing as a promotional tool .................................................................................................................................15 Task 3.......................................................................................................................................................16 Evaluating how the performance of M& S may be enhanced through integrating internet marketing .............................................................................................................................................................16 Reference ................................................................................................................................................18 TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

3. Task 1 Producing a magazine article In order to identify perception of consumers with reference to online marketing and internet based promotion, primary research through questionnaire is very useful for management of consumer magazines (Zhu, Kraemer and Dedrick, 2004). With the help of this process, consumer magazine can get reliable information. Fort this, random sampling approach is adopted and organization takes a sample of 20 people in order to get good results. Questionnaire Name.......................... 1. Gender Male Female 2. Age 16 - 20 years 21 - 25 years 26 - 30 years 31 - 35 years Above 35 years 3. Do you believe that internet marketing increase demand of product of particular organization? Yes No 4. Are you agree that online promotion create positive impact on market share of business? Strongly agree TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

4. Agree Neutral Disagree Strongly disagree 5. What is most important tool of internet based promotion affect your purchase decision? Emails Social Media Online Blogs Websites 6. Do you think that internet marketing enhance goodwill of business? Yes No 7. What is most important factor of online service which you like the most? Online sales Sales after services Order tracking Facilitation of feedback Personalized services 8. Should every organization adopt online promotion in present business scenario? Yes No Evaluation of outcomes TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

5. 0.4 0.35 0.3 0.25 0.2 Column B 0.15 0.1 0.05 0 21 - 25 years 31 - 35 years 16 - 20 years 26 - 30 years Above 35 years On the basis of above chart it can be interpreted that consumer magazine gets maximum responses from young age consumers who are greatly influenced by internet based promotion. The above diagram is showing people belongs 65% people belong from age group between 21-30 years active on internet. THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT FROM EXPERT WRITERS CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

6. 35.00% Yes No 65.00% The pie char determines that around 65% of respondents believe that internet based marketing and services will increase demand of several products related from particular company. Internet based marketing creates positive impact on perception and selection procedure of buyers. Strongly disagree Disagree Column B Neutral Agree 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

7. When researcher asked question about impact of online marketing on market share then 40% of respondents agrees on it. This information reflects that use of internet marketing tools will increase sales of company. 0.4 0.35 0.3 0.25 0.2 Column B 0.15 0.1 0.05 0 Emails Social Media Online Blogs Websites On the basis of above diagram, it can be interpreted that social media like Facebook and twitter create huge impact of buying behavior and selection of goods and services. The above diagram reflects that 35% of people believes that social media enhances brand awareness and sales of company. In similar way, 25% consumers give extra importance to emails. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

8. 0.35 0.3 0.25 0.2 Column B 0.15 0.1 0.05 0 Sales after services Facilitation of feedback Online sales Order tracking Personalized services The above chart evaluates that 30% people likes personalized services and offers provided by organization through internet. In similar way, 25% respondents consider quick online sales after services as a most important element of online promotion. 20.00% Yes No 80.00% TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

9. According to above pie chart, it can be stated that 80% of respondents understand importance of internet based marketing and believes that every organization needs to adopt several online tools in order to expand business and services. THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT FROM EXPERT WRITERS CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com Conclusion On the basis of above research, it concludes that online marketing and promotion is playing significant role in order to increase sales and demand in modern business conditions. This study finds that social media and other internet tools encourage demand and influence perception of buyer with reference to particular organization and product (Liao and Cheung, 011). The research concludes that an business entity can facilitate better personalized services and increases efficiency of sale after services through online tools and techniques. Explanation of the principal benefits of internet marketing to customers In present business scenario, internet marketing is very important section in order to meet several objectives of business entity. It also provides various facilities to consumers in the form comparison of different product features and prices (Katerina and et.al., 2009). Customers can evaluate reviews of the other consumer. Some most important benefits of internet marketing to consumer are explained under this:  Opportunities to compare and select different products: With the help of different internet tools, an individual customer can compare several products belong from different organization on the TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

10. basis of price and features provided by the companies on the online website and other areas (Malhotra, 2013). With the help of this information, a consumer can select best product which is most suitable for him. For example: If an individual wants to buy a mobile phone then he can compare price and quality of Apple and other organization. So, Apple can present unique image of its products by providing all information regarding features of mobile. By avoiding online marketing, an mobile organization can not position its new products in mind of consumers.  Immediate online sales and customer services: The internet marketing also gives an opportunity to business entity as well as customer in order to buy and sale products through online website of firm along with the other retailers. This thing increases sales of company and consumer can purchase the products from any ware. For example: Vodafone is selling various kinds of services through website (Grove, 2009). With the help of online website and various other online tools and approaches, organization can get complaints from consumer about services. This approach assists manager in order to resolve problems and difficulties within predetermined time period. Without an efficient online customer care center, a business entity can not manage different complaints of buyers.  Personalization: With the help of Internet marketing, an organization can personalize different kinds of offers and services for customers on the basis of purchasing history and preferences as well as consumption pattern. By tracking the web pages and product information with particular product and services, organization identifies interest and preference of consumer (Gruhn and Laue, 2010). The information generated from tracking website visits also assists manager in planning cross-selling campaigns so that you can increase the value of sales by customer and consumer can get products and services according to their needs and interests.  Relationships: In present business era, development of long term relations with consumers is most important element of organizational success (Malhotra, 2013). The Internet website and online marketing tools such as social media develops an important platform for building relationships with customers as well as increment in customer retention levels. In this process, business entity can use emailing concept. In this, firm sends several types of Emails related to customers regularly such special, personalized offers and etc. Top management also invites suggestions and feedback of product quality (Mathu and Evans, 2013). For example: Amazon is TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

11. online retailer of several goods. After placing order by consumer, buyers get regular updates through emails about condition of his order. A consumer can get information about location of products or his purchase. This real time information plays important role in order to develop long term relations with consumers. It also creates positive impact satisfaction level of buyers. Task 2 Pros and cons of internet marketing Internet marketing creates huge impact on various business activities of Marks and Spencer. There are several advantages and disadvantages of internet marketing are explained below: THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT FROM EXPERT WRITERS CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com Advantages of Internet marketing  With the help of internet marketing, the management of Marks and Spencer can promote its products such as cloths and etc. in new overseas market.  This approach also assists organization in order to promote several goods and services within less cost as compared to other mediums of marketing (Gruhn and Laue, 2010).  Internet enhances communication with customers on a real-time basis. This process develops long term relations with consumers  With the help of Internet marketing, the manager of Marks and Spencer can get an instant TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

12. feedback from the customers about quality of several products.  Internet marketing saves a lot of time and effort of managers (Advantages and disadvantages of online marketing, 2013). With the help of social media and other tools, business entity can provide some unique experience to consumer by improving efficiency of products.  Company can increase satisfaction level of consumer by resolving all quarries and complaints without any delay.  Internet marketing also assists business managers in order to increase sales of firm.  This process enhances transmission of information among different departments of organization (Edward, 2012). With the help of this, consumer can get information with in few seconds through internet about the several kinds of products and services with price and features. A service user can easily compare the products with goods of other organization. Disadvantages  In order to start internet based marketing operations, the management has spent lots of money on software and hardware, and maintenance costs. This thing increases overall cost of services.  Hacking of online information and confidential data of consumer is major problem faced by organization in online promotion.  Internet marketing reduces human touch in the process of selling. Some time mouth words of sales person present good image of company and creates long term relations with buyers.  It greatly depends on technology (Advantages and disadvantages of online marketing, 2013). Some times small faults create big loss for organization.  The another disadvantage of internet based marketing is that promotional materials are such as logos, images and trademarks can be copied by other business entity for commercial purposes as well as unethical practices.  In the process online marketing, business entity has to face cyber security threats such as viruses and malwares (Castells, 2009). Key benefits and opportunities of internet marketing TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

13. The key benefits and opportunities of internet marketing for Marks and Spencer are explained under this statement. Benefits of internet marketing  Increase sales and market share of company: In the process of online promotion, the management of Marks and Spencer can use various promotional tools like social media, emails, online blogs and mobile messages (E-business solutions, 2015). This process increases awareness of consumers about products of Marks and Spencer such as cloths and cosmetics. By using innovative marketing and promotional contents, business entity can develop unique image of products. All these factors influence consumer in order to purchase products of M & S. This thing increases sales and market share of business entity. It also enhances goodwill of firm.  Increase profit: With the help of internet based advertisements and online services, business entity can increase demand of goods and services that directly influences sales along with revenue of firm (Linton, 2015). By enhancing revenue, management of Marks and Spencer finds increment in profit of firm. Online promotion and marketing activities also assist marketing managers in order to reduce marketing expenditures. This is because online advertisement is cheaper than other medium such as TV advertisement and etc. The reduction in marketing expenditures influences profit of business entity. So, online promotion improves profitability of company.  Expand business in new overseas markets: The online marketing process assists administration of Marks and Spencer to promote various goods and services in all over the world (Castells, 2009). So, company can make available several goods and products in different part of world and meet demand of overseas consumers. So, business entity can sale products in new market without any much investment.  Build long term relations with consumers: With the help of online website and internet based customer support system, Marks and Spencer can take quarries and complaints any time and can solved them within very less time period (Morteza, 2011). By providing proper information, organization increases satisfaction level of consumers and develops long term relationship with consumers. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

14. Key opportunities  Facilitation of 24*7 services: The internet website of Marks and Spencer gives an opportunity to management in order to make available several kinds of goods 27*7. This thing increases sales of company. This thing is not possible in traditional system.  Make products available in new market: The online tools provide roadmap to management of Marks and Spencer in order to sale various kinds of products and services in new market (Mason and Mouzas, 2012). So, business entity can increase sale in new market place. Impact of benefits of internet marketing in order to formulate and change the marketing mix for a business The online business operations Marks and Spencer create great impact on marketing mix element. By using online tools, company can influence every aspect of business. Some most important elements are explained below:  With the help of online technologies such as emails and social media, the managers of Marks and Spencer can get reviews and suggestion of buyers and general citizens related to quality and features of products (Liao and Cheung, 2011). This information helps product development team to improve efficiency of products along with service quality.  The internet marketing also lowers marketing expenditures as well as improves efficiency of promotional operations. Use of social media enables organization to conduct contact directly to consumers.  In internet based business activities, business entity needs to consider price of other company's products on online websites (Zhu, Kraemer and Dedrick, 2004). This approach also affects pricing policy of company. In this process, organization can avoid commission of middle men and selling agents as well as reduce price of goods,  The internet techniques give a chance to M & S in order to sale products in new market place without any retail outlets of company. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

15. Investigation whether these opportunities and changes have been successful, and identification of globalization challenges facing a business that decides to embark on internet marketing as a promotional tool THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT FROM EXPERT WRITERS CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com The internet marketing and advertising provides several elements and tools for development of direct contact with consumers. By using latest techniques of internet marketing, business entity has got several suggestions and review of consumers about several products services (Amit and Zott, 2001). With the help of this information, the management of M & S has implemented many changes in new product development process as well as enhances quality and reliability of existing products. This whole process assists manager of M & S in order to meet needs and demand of consumer with an efficient manner. Similarly, 24*7 support system helps management in order to resolve all complaints with in predetermined time period. All these factors and approaches provide tendentious growth to company in sales and profit (Beynon-Davies, 2004). Business entity also finds positive impact on market share. With the help of internet based communication system such as social media, emails and etc., the administration of Marks and Spencer gets success to get consumer loyalty for organization. There are several challenges faced by the business that influences management in order to consider internet marketing tools. The first and major challenge is increasing competition of companies due to occurrence of various small companies. This thing encourages management regarding use of internet tools (Turban and Wetherbe, 2008). In present business world, brand reputation is creating to great impact on sales and profit of firm. So, every business entity makes efforts to create unique TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

16. perception about company in mind of consumers. In order to achieve this goals, marketing manager uses facebook, emails and other communication approches. In scenario of globalization, every company wants to expand its business in new emerging market. So, internet is very low cost to promote organization as well as its services in market. Task 3 Evaluating how the performance of M& S may be enhanced through integrating internet marketing Integrated internet marketing involves all activities related to internet and electronically promotion tools and techniques used by management of Marks and Spencer in order to achieve business goals. In this process, the administration of M & S considers principles, benefits, opportunities and challenges of internet marketing. The management develops various plans to increase sales and consume base of company. In order to meet this objectives, business entity has to consider several tactics and approaches for online promotion. By creating unique image in mind of consumer, firm can get good results in terms of increment in sales and market share of company (Zhu, Kraemer and Dedrick, 2004). Integrated marketing approach also provides technologies and system to enhance communication with buyers and target consumers. With the help of this system, firm can deliver distinct kinds of services within predetermined time period. This thing leads satisfaction level of consumer and business entity will get positive feedback from consumer. So, company gets increment in growth rate . Similar, Marks and Spencer is facing very tough competition with domestic as well as various international market players in globalization. This thing encourages top manager of M & S in order to implement some kind of unique marketing and advertisement approaches. With the help of internet promotional tools, company sustains its market share and develops special image of business entity (Collins, Buhalis and Peters, 2003). In similarly way, every business entity wants to expand of business activities in new emerging market. So, online promotion gives an opportunity to Marks and Spencer in order to generate good returns by increasing sales. Development of brand value is another important objective of company. So, marketing manager can develop good image as well as win loyalty of consumer through systematic internet marketing. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

17. With the help of online marketing tools, the administration of Marks and Spencer can meet another goal such as reduction in business expenditures. The use of world wide web and other tools reduce marketing expenses of company (Morteza, 2011). This thing creates positive impact on business efficiency in terms of reduction in operating expenditures as well as improvement in the profit value. By using social media, company can enhance brand value and goodwill that directly influences revenue and total sales. So, integrated internet marketing enhances overall performance of Marks and Spencer. Benefits Cost   Reach: The use of internet tools in Upgrade cost: In process of adoption of marketing of various goods and online marketing operations, every business services assists managers of Marks organization has to manage cost of upgrade and Spencer to reach large number of such as appointment of new technical staff consumers. In this regards, Social and acquisition of various other resources. In networking sites, emails and online addition to that Marks and Spencer has to websites of other organizations are manage proper maintenance for interest based playing important role in order to system. It incurs too much cost of system convey information about different maintenance. products and services with very less  Hardware cost: For managing online duration (Collins, Buhalis and Peters, marketing and business operations, Marks 2003). All these tools increase and Spencer has to buyer wide range of connectivity of company with computer hardware, servers, networking and consumers. communication devices that will increase  Rationalization: The internet based expenditures of company. business operations assists  Training cost: To manage business organization for assessment of wide operations with new technology, firm has to range of consumers needs and their arrange training for staffs member with the purchase pattern. On the basis of help of external expert so as employees can this information, Marks and Spencer easily manage their job operations with the can provide personalize offers and TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

18. deals with the help of emails and help of computers ,printers etc (Beynon- online website of company. Davies, 2004). It includes training related to handling of electric devices such as changing  Convenience: By promoting the printer paper, cartridges. It increases products and various features on expenditures of organization. various online mediums, retail  Software cost: To manage various e- organization can provide convenience to consumers and business activities, managers has to buy potential buyers for comparison of various software to run various computer features, price and quality of other system and management of online website of products. With the help of views of company. existing buyers, Marks and Spencer can help consumer in selection of products and services. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

19. THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT FROM EXPERT WRITERS CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com Reference Journals and Books Amit, R. and Zott, C. 2001. Value creation in e‐business. Strategic management journal. 22 (6‐7). PP. 493-520. Beynon-Davies, P. 2004. E-business. Palgrave Macmillan. Collins, C., Buhalis, D. and Peters, M. 2003. Enhancing SMTEs' business performance through the Internet and e-learning platforms. Education+ Training. 45(8/9). PP. 483-494. Turban, E.and Wetherbe, J. 2008. Information Technology for Management. John Wiley & Sons. Zhu, K., Kraemer, K. L. and Dedrick, J. 2004. Information technology payoff in e-business environments: an international perspective on value creation of e-business in the financial services industry. Journal of Management Information Systems. 21(1). PP. 17-54. Liao, Z. and Cheung, M. T., 2011. Internet-based e-shopping and consumer attitudes: an empirical study. Information & Management. 38(5). PP. 299-306. Mason, K. and Mouzas, S., 2012. Flexible business models. European Journal of Marketing. 46(10). TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA

20. pp. 1340-1367. Morteza, G., 2011. Adoption of e‐commerce applications in SMEs. Industrial Management and Data Systems. 111 (8). PP.1238 – 1269. Castells, M., 2009. The Internet galaxy: Reflections on the Internet, business and society. Oxford University Press, Inc. Edward, K., 2012. Beyond price: how does trust encourage online group's buying intention?.Internet Research. 22 (5). PP.569 – 590. Gruhn, V. and Laue, R., 2010. A heuristic method for detecting problems in business process models. Business Process Management Journal. 16(5). pp. 806-821. Grove, R., 2009. Web Based Application Development. Jones & Bartlett Learning. Mathur, R. and Evans, J., 2013. The value of online surveys. Internet Research. 15(2). pp. 195-219. Malhotra, Y., 2013. Knowledge management for e-business performance: advancing information strategy to internet time. Information Strategy: The Executive's Journal.16(4). PP15-16. Katerina, D. and et.al., 2009. Measuring e‐commerce‐quality: an exploratory review. International Journal of Quality and Service Sciences. 1 (3). PP.271 - 279. Liao, Z. and Cheung, M. T., 2011. Internet-based e-shopping and consumer attitudes: an empirical study. Information & Management. 38(5). PP. 299-306. Online E-business solutions. 2015. [Online]. Available Through: <http://tfig.unece.org/contents/e-business- solutions.htm>. [Accessed on: 27th Jan. 2014]. Advantages and disadvantages of online marketing. 2013. [Online]. Available Through: <http://www.onbile.com/info/advantages-and-disadvantages-of-online-marketing/>. [Accessed on: 27th Jan. 2014]. Linton, I., 2015. Six Benefits of Internet Marketing. [Online]. Available Through: <http://smallbusiness.chron.com/six-benefits-internet-marketing-31382.html>. [Accessed on: 27th Jan. 2014]. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES AUSTRALIA