Do’s and Don’ts

1. Do’s and Don’ts Use visuals wisely Tips: • Use ‘funny’ pictures only if they serve a purpose

2. Do’s and Don’ts Tips: • Use ‘funny’ pictures only if they serve a purpose • Use visuals to help people make a connection

3. Check all the facts in your story before hitting the send button… Do’s and Don’ts Tips: • Use ‘funny’ pictures only if they serve a purpose • ‘Funny’ pics could help people to remember …

4. Do’s and Don’ts Tips: • Avoid pictures from the generic clipart folder • Use visuals to help people make a connection • Use newspaper cuttings to illustrate a point

5. Do’s and Don’ts Tips: • Avoid pictures from the generic clipart folder • Use visuals to help people make a connection • Use newspaper cuttings to illustrate a point

6. Do’s and Don’ts • Avoid complex graphics. Pull the data and simplify it Tips: • Avoid pictures from the generic clipart folder • Use visuals to help people make a connection • Use newspaper cuttings to illustrate a point University of Wisconsin-Madison

7. Do’s and Don’ts Let’s recap: 5 things to keep in mind • Don’t dump loads of information • Take care in choosing display fonts • Backgrounds should not steal (kill) the show • Steer clear of the bells and whistles • Visuals should enhance and not detract

8. Do’s and Don’ts Examples of slides I use in newsroom training

9. Do the math: 1 try 5 conversions @ 22 penalties @ 3 2 drop-goals @ 3 = 5=10= 6= 6 27 Numeracy workshop Do the numbers add up?

10. Numeracy workshop Did you check thepercentages? NO!The increase is 38% - not 49%

11. Numeracy workshop How do you calculate the percentage change? • Calculate the difference (new value – old value): 443 - 320 = 123 • Divide the answer by the old value: 123 ÷ 320 = 0.3843 • Then multiply by 100: 38,43% • And round and simplify: 38%

12. Headline writing Don’t slip up with the headline – it is one of the three most important elements on the page

13. Headline writing Is the headline in good taste? The readers forced the paper to change the headline

14. Headline writing Does the headline make sense?

15. Copy Editing Accuracy: Do the numbers add up?

16. Copy Editing Or is it www.whitehouse.com? Check the www: Is it www.whitehouse.gov?

17. Basic steps How to build a basicdesign template

18. Build a basic presentation Choose Blank Presentation • AutoContent Wizard:Preset themes • Design Template:Pre-designed slide sets • Blank Presentation: Design your slides from scratch

19. Build a basic presentation Choose Blank Autolayout

20. Build a basic presentation Choose Background from the Formatmenu. Click on the Down Arrow

21. Build a basic presentation Select More Colors and choose the navy blue color (top right) and click OK. Click on the Down Arrowonce againand select Fill Effects

22. Build a basic presentation Click Two Colors (the navy blue color will be displayed in Color 1). Select Color 2and choose the blue color second fromleft at the top.

23. Build a basic presentation Go to Variants and select the square bottom, left. Click Apply to All.

24. Build a basic presentation To draw the line at the top of the slide: Select the line tool and draw a horizontal line at the top of the slide. Select the line, right click, and choose Format AutoShape.

25. Build a basic presentation Select Weight and choose 5 pt . Click OK

26. Build a basic presentation Right click, choose Format AutoShape, select Size and decrease the width to 85%

27. Build a basic presentation To insert a graphic: Select the Insertmenu, choose Picture and Clipart Choose Academic and right click on the ’A’ graphic and move it to the top, left corner.

28. Build a basic presentation To insert text: Select the Insertmenu, choose Text Box, draw the text box in the desired location and type text.Format the text. Give the presentation a name and save it as a Design Template . To use: Go to File, New and choose your template.

29. Q & A? Dolf Els dels@media24.com