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NCAA – First Annual Website Elite 8. Robert Alex Gary Owen Padraig Mullin. Grading Criteria. Purpose: Design: Message: Architecture: Usability & Accessibility: Online Marketing: Technical Stuff: . Athletic Features. Live Audio and Video Streaming Purchase Merchandise
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NCAA – First Annual Website Elite 8 Robert Alex Gary Owen Padraig Mullin
Grading Criteria • Purpose: • Design: • Message: • Architecture: • Usability & Accessibility: • Online Marketing: • Technical Stuff:
Athletic Features • Live Audio and Video Streaming • Purchase Merchandise • Visible Schedule • Stats • Tickets • Easy Links to Important Teams and Athletic Related Groups
Division 3 Sweet 16 • Coast Guard Wheaton (Ill Coast Guard Wheaton Coast Guard UrsinusMillsaps HopeWash. St. Louis Wheaton Hope. Wash. St. Louis BrandeisAmherst Wheaton
Best 2 Wheaton • Good Interface – Site Easily maneuverable • Easy to find sport specific information • Schedule easily available • Aesthetically Pleasing • Links to athletic department • Live Stats, scoreboard and Listen Live • RSS Feed – Desktop Delivery Coast Guard • Easily Accessible • News Ticker • Good links to important sites • Didn’t like full story on front page
Worst 2 Ursinus • Awkward to navigate • No school colors, traditions, spirit, etc. • No info on players • Not eye-appealing • Doesn’t have any of the important info you would expect. Brandeis • Not easy to navigate • Unappealing • No where to get live scores or listen to games. • No player or coach info. • No real marketing outlet. • Bad usages of space
Division 2 Sweet 16 Central Oklahoma Alaska-Anc Central Oklahoma Alaska-Anc Central Oklahoma Winona State California (PA Augusta State Grand Valley St. GVS Augusta State GVS Bentley North Alabama Central Oklahoma
Best Two Grand Valley State • Advertising and sponsorship (no D-3 school) • Advertising for tickets • Streaming Video • Rotating Stories on front page. • Featured Videos, audio, live scores and results. • Spot for recruits and other athletic department related info. • Place to buy tickets and merchandise. • Didn’t like the way schedule was displayed. Central Oklahoma • Downloads • Audio/Video • All Sports Info is easily accessible (schedule, player info, etc) • Sponsorship Opportunities for potential partners • Compliance and other Athletic Department Info • Athletic Hall of Fame Link
Worst Two Winona State • Plain • They do have sponsors, but not arraigned well. • They have player stats, but no player bio. • No Ticketing or Merchandise link. Bentley • No Player Bio’s • Not enough marketing or sponsorship opportunities • Too much on front page – bad use of space. • Not only used for athletics • No link for tickets or for merchandise.
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