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Fired-Up Fundraising: Turn Your Board’s Passion into Action!

Fired-Up Fundraising: Turn Your Board’s Passion into Action!. Gail Perry MBA CFRE twitter @gailperrync www. Firedupfundraising.com gp @gailperry.com. Fire Up Your Board Step #3 Mission Moments: Give Board Members a Direct Personal Experience. Would You Like to Be An Ambassador?.

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Fired-Up Fundraising: Turn Your Board’s Passion into Action!

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  1. Fired-Up Fundraising: Turn Your Board’s Passion into Action! Gail Perry MBA CFRE twitter @gailperrync www. Firedupfundraising.com gp@gailperry.com

  2. Fire Up Your Board Step #3 Mission Moments: Give Board Members a Direct Personal Experience

  3. Would You Like to Be An Ambassador? Fundraising? “YETCH!” Ambassador? “What fun!”

  4. Steps in the Fundraising Adventure IDENTIFY PROSPECTS THANK THANK THANK AGAIN ASK FOR SUPPORT CULTIVATE AND INVOLVE

  5. The Fundraising AdventureTIME AND ENERGY INVOLVED in each step of the cycle

  6. Many Roles for Board Members!

  7. The Fired-Up System for Board Members:

  8. What Fundraising is . . . And Isn’t

  9. Board Members and Fundraising: Did Somebody Say the “F-Word?”

  10. Myths: Board Members’Definition of Fundraising

  11. Board Members Think:Fundraising = Begging

  12. Board Members Think Fundraising = Cold Calls Board Members Think Fundraising = Cold Calls

  13. Board Members Think Fundraising = Rejection

  14. The Dark Side of Fundraising

  15. Board members should NEVER be asked to monetize their friends.

  16. Joy of Giving: How Did You Feel The Last Time You Gave to Your FAVORITE CAUSE?

  17. Proud … Joyful … Happy…Powerful … Excited. . . Hopeful Wish I could do more Part of something important Glad to be a partner Want to make a difference

  18. The Difference Scared Volunteers Joyful Donors

  19. The Dark Side and the Joyful Side of Fundraising

  20. My Yoga Teacher Julie: “Let’s send the kids to camp!”

  21. A Revolutionary Idea

  22. We’d Rather Have FRIENDS Than Donors!

  23. For Your Board Members, Re-Define Fundraising into Friendmaking

  24. Fundraising’s Dirty Little Secret: Waaaay Too Much Donor ATTRITION

  25. Are We Losing or Gaining Donors?

  26. What Are the Real Stats on Donor Attrition?

  27. Donors Are Not Sure They Trust Us Where will my money go?

  28. Donors Are Not Sure They Trust You How are you spending my money? What’s your Charity Navigator rating?

  29. Today’s Donor Power Do you show up as credible? Do I trust you?

  30. Donors Are Researching You Online I’m going to check you out online first.

  31. Will my money be wasted?

  32. Transparency: Tell them where the money went.

  33. The MPI Fundraising Formula Speaks to Today’s Donors Money: how much do you want to raise? Purpose: what project/purpose is it for? Impact: what impact will it have?

  34. Using MPI Formula To Thank Donors: Money + Project = Impact

  35. 3 Things Donors Want In Order To Keep Giving • Prompt, Personal TY • Impact? • Used as Intended? • 93% would give again Donor Centered Fundraising, Penelope Burk

  36. The Process of Fundraising Plenty of Activities for Board Members

  37. The Fired-Up System for Board Members:

  38. Easy Fundraising Jobs:1. VIP Prospect List Who are the 10 most important people who could catapult your organization?

  39. Who’s Giving? The Ladies! A study of affluent older adults found that for every $100 men gave, the women in the same economic circumstances gave $258. ”Women Give 2012” Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University

  40. Older Ladies Are THE #1 Donor Demographic “Boomer and older women are more likely to give to charity and give more than their male counterparts when other factors affecting giving are taken into consideration.” ”Women Give 2012” Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University 43

  41. Easy Fundraising Jobs:2. Advice Visits • If you want money, ask for advice. • If you want advice, ask for money.

  42. Advice Visit Success I had  an "advice visit" today with a very prominent woman in the community who on the spot  offered  a $10,000 challenge grant!!  What's even more amazing is that she did not want to schedule the meeting because she said her foundation had no money to give us! ~Linda Frenette, Community Music School, Raleigh NC

  43. Easy Fundraising Jobs for Board Members: Host Small Socials “It’s easy to get intimidated if you are asking someone for help. But inviting somebody to be part of something that you are proud of is easier.” ~Diane Paces-Wiles, former board member Board member hosts Free to invitees No ask

  44. Easy Fundraising Jobs:4. Host Sizzling Tours • Board members invite their FRIENDS • Board member welcomes • Call the next day: • “What were your impressions?”

  45. Fundraising Today: Planned Giving The profit is in bequests.

  46. Fundraising Trends

  47. Fundraising Trends

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