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Messaging Matters: Engaging the Public in Issue Campaigns

Messaging Matters: Engaging the Public in Issue Campaigns. Amanda Hooper Outreach Associate, Health and Reproductive Rights National Women’s Law Center ahooper@nwlc.org. Laying Campaign Groundwork. Create Goals Target Audiences Research Develop a Message Produce Background Materials

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Messaging Matters: Engaging the Public in Issue Campaigns

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  1. Messaging Matters: Engaging the Public in Issue Campaigns Amanda Hooper Outreach Associate, Health and Reproductive Rights National Women’s Law Center ahooper@nwlc.org

  2. Laying Campaign Groundwork • Create Goals • Target Audiences • Research • Develop a Message • Produce Background Materials • Timing

  3. Effective Messages are… • Strategic • Clear • Compelling • Consistent

  4. Delivering your message • Develop a communications plan and calendar • Consider key moments, targets, and your audience • Planning is crucial, even if it’s a short turnaround • Integrate your message across a range of platforms • Action alerts • Social media • Blogs • Toolkits

  5. Action Alerts • Compelling subject line • Strong opening • Introduce the issue • Make your ask • More information • Repeat the ask • Close

  6. Action Alerts, Continued • What’s your ask? • What’s your action? • Legislative • Pledge • Share your story • Will you report back? • Will you report back?

  7. Social Media • Facebook • Twitter • Other platforms

  8. Blogs • Tone • Length • Links • Visual Content

  9. Questions? Amanda Hooperahooper@nwlc.org

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