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ZazzlE

www.ZazzlE.com. Agustinus P Widodo / Indonesia Bernice / Singapore Mahesh Kumar / India Serdar Temiz / Turkey. Diagnosis. A new and great Disruptive Business Models Has passed the adoption chasm on the Technology Adoption Life Cycle (TALC) Volume Operation Model

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ZazzlE

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  1. www.ZazzlE.com Agustinus P Widodo / Indonesia Bernice / Singapore Mahesh Kumar / India Serdar Temiz / Turkey

  2. Diagnosis • A new and great Disruptive Business Models • Has passed the adoption chasm on the Technology Adoption Life Cycle (TALC) • Volume Operation Model • TAM – All Internet user • TAD – college/student Internet user (18 – 24 years) • Facing marketing issues in brand awareness and as a revenue source Technology Adoption Life Cycle Source: Geoffrey A. Moore (2002), Crossing the Chasm

  3. Decision • Partnership with other B2C focus companies which have different customer interest based but have similar target customer. Social Network Zazzle Sports 18 – 24 years old Games

  4. Analysis

  5. Analysis Cont. • Bowling Alley Family Sports, Pets, News Event OrganizerClean Tech, Business, Politics Event OrganizerMusic’s, Sports’, Party’s Event StudentSports, Games, News ArtistSocial Network, Art, Music StudentSocial Network, Music

  6. Reality Test

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