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In-App Ad Monetization Strategies by Adapex

As for any programmatic strategy, getting the most of your in-app monetization requires adhering to a few best practices and optimizing your user experience. Adapex can help you in strategy like header bidding, improve ad transparency, CPM implemented, a parameter in Ad request and measure viewability.

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In-App Ad Monetization Strategies by Adapex

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  1. In-App Ad Monetization Strategies ADAPEX LLC

  2. Best Practices for In-App Monetization As for any programmatic strategy, getting the most of your in-app monetization requires adhering to a few best practices and optimizing your user experience. You’re familiar with many of these because they can be applied to any inventory source but it’s important to understand how to apply these standards specifically to your in-app strategy.

  3. Implement an in- app Header Bidding Strategy Increased competition delivers higher yield According to PubMatic, mobile header bidding grew 20% over last year, primarily driven by in- app

  4. Mix Ad Units Evaluate the performance of your ad units and consider banners, interstitial ads, and video. Mixing video and display ads for 300×250 ad units boosts both fill rate and eCPM

  5. Measure Viewability Demand for viewable mobile inventory is growing Make sure you implement an Open Measurement SDK

  6. Populate Important Parameters in Ad Request App bundle, app store URL, advertising ID (IDFA or GAID), user gender, age, keywords, location (country, postal code, and GPS- based lat/long), and device info (OS, make, and model) Having above included in ad request makes inventory more desirable

  7. Improve Transparency Put a CMP in Place To assure compliance with privacy regulations, make sure your CMP is properly implemented for mobile in-app Adopt app- ads.txt to combat ad fraud

  8. Adapex can help. Our team has the experience and technology to help you maximize your in-app revenues. We work with our publisher partners to evaluate their inventory and optimize to increase CPMs and improve Ad monetization. Reach out today and let’s discuss your in-app strategy and revenue goals. https://adapex.io/

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