In-store demonstration companies offer product demonstration services

2. In-store demonstration companies offer product demonstration services

3. There are different types of marketing tools available that are aimed to create maximum visibility of any product. Be it any product, its existence is based on the fact that it should reach a maximum number of people. Different brands come up with the new products from time to time because there is always a need of fresh items. It is quite monotonous to get stick to any product. Brand owners and companies bring new products or launch the same product with some improvements and additional features. Advertisement plays an important role in awareness of the new product among masses. The different ways of advertisements used are radio advertisement, T.V advertisement, banners, posters, product demonstration etc. A unique mode of advertisement is Product Demonstration which is a very effective marketing tool. It is very popular because of its cost effectiveness and it gives the opportunity if direct interaction with the customer. Product demonstration is an excellent way of taking feedbacks from the customer. The customers are also benefitted with product demonstration as it enables them to understand the product before actually buying them.

4. It is very important from the consumer point of view because it reduces the risk of spending money on wrong or useless product. One of the most effective patterns of product demonstration is Food Sampling. If in a mall a representative of any food company is offering a free sample of latest food or drink, then most of the crowd would flock to that counter. It is a wonder chance for the consumer to make a quick decision on the necessity of that item. If the sample of food is appealing then the chance of its sale is increased many folds. A consumer would buy that product even if he has no intention of buying. The aim of shopping stores is to magnify the shopping experience of the customers. In order to facilitate this, many companies have come up with the ideas of In-store demonstration of products. There is a team of focused staff in these stores who are on the job of product sampling of consumer brands. The attraction of In-store product demonstration is that you know what you are buying. In-store product demonstration is done in accordance with various techniques and it is duly monitored.

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