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Product demonstrations are all about informing the prospective customer about the features of a product and how they can benefit from these features. The idea is to entice customers perusing them to buy the product.
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With growing competition, marketers are employing various techniques to take their products into the hands of customers. Sales promotion forms an important component of overall business marketing strategy. Great Sales promotion directly affects and stimulates consumer purchases as well as sales effectiveness.
Some common sales promotional techniques include coupons, samples, trade shows, product demonstrationand more. They act as a great tool to inform, educate and convince consumers to buy products.
When compared to other components of marketing mix as advertising, personal sales & publicity, shopping center promotions and product demonstrations operate on a relatively shorter timeline, foster real sale and offer higher profits.
Product demonstrations are all about informing the prospective customer about the features of a product and how they can benefit from these features. The idea is to entice customers perusing them to buy the product. ADC demos is a leading product demonstration company in Australia. For details, you can visit www.adcdemos.com.au