Stevia Market - Global Study on Stevia Industry to 2020

Stevia was introduced in the U.S. market in the 1980s as a non-caloric natural sweetener. The popularity of stevia in U.S. and other developed countries has grown steadily over the years, and rising obesity levels have augured well for generating its demand.Leading multinational brands, such as Coca-Cola and Pepsi have launched products containing stevia as an ingredient to appeal to health-conscious consumers.

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