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How To Use Exhibitions To Grow Your Small Business

The exhibition provides you with an opportunity to interact with potential customers face to face. https://www.wow-space.co.uk/

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How To Use Exhibitions To Grow Your Small Business

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  1. How To Use Exhibitions To Grow Your Small Business

  2. OVERVIEW • How do I choose an exhibition to attend? • How do I find and secure a space to exhibit? • How do I design a stand? • How do I promote the stand? • How do I run my stand? • How do I attract people to my stand? • How do I sell to visitors/potential customers? • Where can I find out more about exhibitions?

  3. What Business Objectives Can Exhibitions Help Achieve? Being able to meet customers face-to-face. Selling is another reason why exhibitions are thought of so highly. Compile a database of leads and a mailing list of potential customers for future contact. Debuting and demonstrating a new product at a trade show. Many parties simply go to exhibitions just hoping to find others to do business with.

  4. How Do I Choose An Exhibition To Attend? If the exhibition is in its first year, consider attending as a customer first before exhibiting – many exhibitions can be badly run and won’t yield the benefits that you’re after.

  5. How Do I Find A Space To Exhibit? Make sure you are in as visible a spot as possible. Try and get near either the aisles or walkways. Securing a space near a popular meeting point such as a café or vending machine. Organize the resources and supplies you need.

  6. How Do I Design A Stand? 1. Most exhibitions offer ‘shell schemes’ which gives you control over the display. 2. You could also consult/employ a designer. 3. Multimedia such as a laptop or TV display could also help you stand out. 4. Make it functional. Leave space for visitors – they have to be able to approach the stand.

  7. How Do I Promote The Stand? Compose a press release. Advertise by declaring your attendance at the exhibition through online/offline advertising, or by direct mail. Request complimentary tickets and send them to your high-value customers. Ensure you’re listed in the exhibition catalogue. Also, enquire about the exhibition’s PR plans.

  8. How Do I Run My Stand? Prepare your resources by ensuring you know where you will be, and have adequate supplies of all the resources. Rehearse your message constantly, and work out what you will say to customers, to journalists, and to competitors. Recruit helpers but make sure you choose people who are enthusiastic, personable, and able to speak intelligently about your business.

  9. How Do I Attract People To My Stand? Stand out. Do everything you can to make your stand visible. Offer branded freebies, pens, key rings, USB sticks and other giveaways. Giving refreshments to your visitors a reason to linger at your stand. Hosting prize draws can tempt potential customers.

  10. How do I Sell To Visitors/Potential Customers? Just simply approach them. Ask them about themselves. Make sure your helpers are briefed on answers to common questions and queries. Don’t be aggressive. Take down their contact details.

  11. Where Can I Find Out More About Exhibitions? Your local trade association. The Association of Event Organizers. Event Magazine. Exhibition News.

  12. CONTACT US Wow Space Creative Exhibitions is the most celebrated exhibition stand companies of the UK. We give our customers the best service. Call Us: 0044 1743 383049 Website: www.wow-space.co.uk

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