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Make The Most Out Of Your Exhibition Plan

The key to success is careful planning. To drive traffic to your exhibition stand and leave a memorable impression on your visitors, you need to create a detailed plan for all your event activities.

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Make The Most Out Of Your Exhibition Plan

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  1. Make The Most Out Of Your Exhibition Plan

  2. OVERVIEW • Review budgets against actual expenditure • Create an event schedule • Create a Brief • Location, location, location • Know your neighbors • Make an impact • Use a multi-channel approach

  3. Review Budgets Against Actual Expenditure Look at your business’s financial records from the previous year. You’ll the be able to outline the actual expenditure for each event you attended during the calendar year.

  4. Create An Event Schedule With thousands of exhibitions taking place around the world, it’s important to choose the right one. Do your homework and find out as much information as possible about the shows you’re interested in.

  5. Create A Brief Your brief should include all the necessary information to ensure that you meet your event objectives and goals.

  6. Location, Location, Location So you now know which exhibition (or exhibitions) you want to attend and you have a clear brief in mind of what you want your stand to achieve. It’s time to reserve your space. If you want to be in a prime, high-traffic location, you must register early, at least 6 months before the show starts.

  7. Know Your Neighbors Once you have a confirmed your space at an event, make your success even more likely ask the organizer for a list of confirmed exhibitors (most events make them available online) and check out your competition and floor neighbors.

  8. Make An Impact As you know, strategic planning is essential to maximizing your return on investment. Unique design, striking content, engaging activities are all contributing to your exhibiting success.

  9. Use A Multi Channel Approach Your next step is to develop a pre-, at- and post-show marketing plan. Use a multi-channel approach to make sure everyone knows that you’re attending an exhibition and where they can find you.

  10. WOW SPACE CREATIVE EXHIBITIONS www.wow-space.co.uk 00441743383049 Wow-Space is a full-service Custom Build and Modular exhibition stand design and build company.

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