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Tips For An Effective Trade Show Booth

A professional and appealing look should be possessed by the exhibition display.

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Tips For An Effective Trade Show Booth

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  1. Tips For An Effective Trade Show Booth

  2. TABLE OF CONTENTS 1. Set Your Trade Show Goals And Identify Your Target 2. Make A Grand Entrance 3. Solutions For A small Staff 4. Let Your Booth Breathe 5. Simple Designs Are The Most Inviting

  3. Set Your Trade Show Goals And Identify Your Target Before you start sending out invites and planning your booth design, you need to establish specific goals for your trade show presence. Ask yourself, are you looking to make an impression on your current customers, or attract new ones? Are you trying to establish your brand as a thought leader, build brand awareness in a new arena, or promote the product you just launched? The answers to these questions will determine every choice you make in trade show planning, from the design of your booth, to the pre- and post-show advertising.

  4. Make A Grand Entrance Once you set these goals, start implementing them early. There are many tools available to you even before you hit the trade show floor. Try buying the pre-show registration list, and connecting with trade show attendees via emails, postcards, and social media before AND after the show.

  5. Solutions For A small Staff Companies with a small trade show presence might feel the strain of only having a few people to man the booth, but even having the minimum of outgoing, friendly representatives may be the most important part of the experience you are creating for attendees. 

  6. Let Your Booth Breathe Use dark colored carpeting in your booth. Almost all aisle carpets are dark colors, and you want to create a seamless transition between the aisle and your booth area. Using a color that is complementary to the aisle, rather than contrasting, will eliminate any invisible barriers. For example, if the aisle carpet is charcoal, try a dark blue rather than white.

  7. Simple Designs Are The Most Inviting Beware of oversaturating your booth design. Do not let your back wall graphics become a wall of text that intimidates and alienates people who have never interacted with your company before. Rather than overwhelming passersby with distracting information, you want to pique their interest and get them to stop at your booth. There will be lots of time to explain all the details of your new product once the attendee is hooked.

  8. WOW SPACE CREATIVE EXHIBITIONS Wow-Space is a full-service Custom Build and Modular exhibition stand design and build company. 00441743383049 www.wow-space.co.uk

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