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Aarkstore - Mobile Commerce in Latin America: Opportunities

'Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment,' a Telecom Insider Report, briefly describes the concept of m-commerce and showcases the m-commerce value chain, which includes mobile-responsive and mobile-based merchants. Browse full report @ http://goo.gl/WOB5n0

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Aarkstore - Mobile Commerce in Latin America: Opportunities

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  1. Category : Telecommunications Market Research Reports Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment www.aarkstore.com

  2. Summary 'Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment,' a Telecom Insider Report by Pyramid Research, briefly describes the concept of m-commerce and showcases the m-commerce value chain, which includes mobile-responsive and mobile-based merchants. We discuss the drivers and challenges for MNOs to increase their presence within the m-commerce value chain in Latin America, analyzing the impact on MNOs under a technology, demand and competitive perspective. We conclude with some case studies and outline the opportunities to MNOs to improve their positioning within the m-commerce space by leveraging mobile merchants' experience in Latin America. www.aarkstore.com

  3. Key Findings • MNOs can play a more active role within the m-commerce value chain through the development of services and solutions that support the pre-payment and post-payment stages of mobile merchant's experience. Some MNOs perceived that the payment stage is simply transactional and, although important, it is not a key attribute for customers in the research, and selection stages. - Many mobile merchants are expanding their operations within Latin America. While large mobile merchants create their in-house m-commerce structures, mid-sized mobile merchants need funds to promote their expansion and also the support of third-party providers to enable their operations.  - OTT providers are increasingly developing new services and solutions to support mobile merchants. In a market which is content driven, OTT providers have competitive advantages such as access to extensive customer data, social media capabilities, and a vast experience in the online advertising field. www.aarkstore.com

  4. Synopsis Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment, a new Latin America Telecom Insider by Pyramid Research starts by briefly describing the concept of m-commerce. It showcases a comprehensive m-commerce value chain and also outlines the customer experience within from a merchant and customer perspective. It explores the main drivers that impact MNOs to foster their presence in the m-commerce value chain in Latin America. The report then analyses the main challenges that MNOs have to overcome in order to position themselves as ICT providers to mobile merchants. Three case studies of Mexico and Brazil are presented, bringing evidence from some of the most prominent developments within the m-commerce market that were implemented by MNOs in Latin America. We conclude with a Summary of Key Findings and a set of recommendations for MNOs, fixed-mobile operators and vendors. www.aarkstore.com

  5. Reasons To Buy - This Telecom Insider helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the m-commerce landscape in Latin America.- The report offers a wealth of data on m-commerce in Latin America, with a focus on the region's major markets: Brazil and Mexico. - The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately. Browse Complete Report - http://www.aarkstore.com/telecommunications/109526/mobile-commerce-in-latin-america-opportunities-for-mnos-beyond-payment www.aarkstore.com

  6. Table of Content Introduction: M-commerce market contextDefinition - mobile commerceMarket context - m-commerce value chainMarket context - mobile merchants Drivers and challenges: Leveraging MNOs as key enablers within the m-commerce value chainLatin America MNOs positioning within the m-commerce value chainLatin America market drivers and challengesTechnology market driverTechnology market challengeDemand market driverCompetitive market challengeMarket details: Case studiesMexico: Amrica MvilBrazil: VivoBrazil: Tim Brazil Conclusions: Key findings and recommendations Appendix: Acronyms and Definitions www.aarkstore.com

  7. Related Reports • E-learning Packaged Content Market in the US 2015-2019 • The Impact of Declining Mobile Roaming Prices in Western Europe: MNO Strategies to Seize Market Opportunities • Mobile Payments : Revenue Models and Market Strategies • Argentina: Recent 4G Auction Lets Operators Roll Out LTE Networks for Data-Hungry Users • Venezuela: Long-Awaited 4G spectrum Available, but Operators Face Uphill Battle to Build Coverage • Cloud TV - Video embraces IT • Global BPO Market in the Public Sector 2015-2019 www.aarkstore.com

  8. Contact Us Office Office No. - 809, 8th Floor,B-Wing, Mahaavir Icon, Plot No.- 89 & 90, Sector-15,CBD-Belapur, Navi Mumbai – 400614, Maharashtra, India. 24/7 Online Support: +91 9987295242 General Inquiries : +91 - 22 2756 4953 You Can Visit http://www.aarkstore.com OR Mail us at contact@aarkstore.com Blog : http://www.aarkstore.com/blog/ Conference : http://conference.aarkstore.com/ News : http://www.aarkstore.com/news www.aarkstore.com

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