EUROSHARE PROJECT AL-INVEST IV (Brasil)

1. EUROSHARE PROJECT AL-INVEST IV (Brasil) Barcelona, June 20th, 2011

2. This is what you probably know about Catalonia... F.C. Barcelona 1992 Olympic Games Gaud í Beach & Sun

3. Catalonia: Excellent Quality of Life in a Strategic Location With one of the highest standards of living in Europe, Catalonia offers a first-class setting for living and doing business.

4. Facts and Figures Catalonia’s population is similar to those of countries like Denmark, Bulgaria and Austria. Its GDP is greater than Ireland’s and Finland’s and similar to those of Denmark, Greece and Austria. It exports more than Portugal and the Slovak Republic and about as much as Finland and Hungary. At €28,046 / year, Catalan GDP per capita is above the European average (EU-25) and on a par with those of Denmark, France and Germany. Source: IDESCAT, INE and the Ministry of the Economy. GDP provided by INE. • Catalan GDP accounts for almost 20% of Spanish GDP. • Catalan industry accounts for one fourth of all Spanish industry. • Catalan exports represent almost 30% of all Spanish exports.

5. One of the World’s LeadingTourism Destinations Fifteen million foreign tourists visit Catalonia every year, which represents one quarter of those who visit Spain, the third most visited country in the world. Barcelona receives five million foreign visitors a year, whichmakes it the fourth most visited city in Europe.

6. Barcelona • A metropolitan area similar in size to Frankfurt, Munich and Rome in terms of population (4.8 million). • GDP is 10% greater than the European average. • The 4th most visited European city. • The 11th most visited city in the world. • The 4th best European city in which to locate a business. • Top cruise-ship destination on the Mediterranean. • The 9th busiest European airport in terms of passenger traffic. • Best European cargo airport in 2009. • A venue for major cultural, sports, economic and business events.

7. Barcelona in Rankings Barcelona has consolidated its position as the 4th best European city in which to locate a business and the best city in Europe in terms of the quality of life of its workers, according to the study conducted annually by Cushman & Wakefield, and has also maintained a low position in the world ranking of cities with a high cost of living. Barcelona has maintained its position as the best city since 1996, beating other European cities such as Paris, London and Madrid. NB: The score is derived from the nominations for best, second best and third best. Source: Invest in Catalonia, based on Cushman & Wakefield, European Cities Monitor 2008. NB: The higher the score, the better the ranking.Source: Invest in Catalonia, based on data provided by William M. Mercer (2008). Survey of cost of living worldwide through city ranking.

8. Barcelona in Rankings Barcelona has consolidated its position as the best city in Europe in terms of the quality of life of its workers, according to the study conducted annually by Cushman & Wakefield, and has also maintained a low position in the world ranking of cities with a high cost of living. Barcelona has maintained its position as the best city since 1996, beating other European cities such as Paris, London and Madrid. Barcelona is seen as one of the cities that does the most to improve. According to Mercer's 2009 Quality of Living survey covering 215 cities, Barcelona is among the 50 cities in the world with the best quality of life. • Best city in terms of workers' quality of life 1st place • Best city improving themselves 1st place • Best city for locating business projects 4th place • Best city ease for ease of travelling 6th place • Best city in terms of business climate 9th place • Best city in terms of easy access to markets 10th place • Best city in terms of value for money of office space 6th place • Best city in terms of availability of office space 4th place Source: European Cities Monitor 2009

9. Barcelona: City of Congresses and Trade Fairs International Trade Fairs Mobile World Congress Barcelona Degusta Barcelona Meeting Point International Logistics and Materials Handling Exhibition World Innovation Summit International Tourism Show Barcelona Motor Show Construmat Hispack SonImagFoto SalonNautico Alimentaria … In the period 2006-2008, tourism from congresses, conventions and incentive trips increased by more than 68.5% Source: Tourism of Barcelona. With more than 280,000 m2, Barcelona is the 4th European City in availability of exhibition space.

10. Business: A Dynamic Economy Catalonia has always been known for its intense business activity. Commercial and industrial companies stand out for being active, innovative, open and competitive.

11. Balance of Industry and Services Catalan GAV by subsector, 2009 • Diversification of production has a clear effect in terms of competition, given that the extensive portfolio of suppliers guarantees the supply of materials at very competitive prices, thus ensuring the efficiency of Catalan production.   • In the services sector, company-oriented services occupy an important position in Catalonia and open up a wide range of possibilities for services companies. GAV 2009: €181.46 billion Source: Invest in Catalonia, based on data provided by INE. New Industries Industrial Industries Service Industries Trade Tourism R&D Design Engineering ICTs Health Audiovisual and the media Shared services centres Logistics Machinery Chemicals Pharmaceuticals Packaging Electronics Transport material Food and beverages Paper and printing Biotechnology Med Tech Renewable energiesRecycling industries Nanotechnology

12. Diversification of Activities Diversified services Diversified industry Source: INE. 2006 data. New activities Services to companies, trade, energy and transport suppliers, telecommunications and finances are new “industrial-related” activities that, together with “traditional” industry, account for 66% of Catalan GDP and 56% of employment. Growing services activities include health and social services, ICTs, the media, audiovisual and communication, logistics, tourism and education. Source: Observatori de Prospectiva Industrial.

13. A dynamic Business structure Catalonia has more than 500,000 companies, mostly SME (98%).If we take a look at the 36,000 companies of 10 or more workers we will find… 13,000 internationalized companies (36% of all Spanish export businesses are in Catalonia). 10,000 innovative companies (25% of Spanish innovative companies) 3,300 foreign companies are located in Catalonia

14. A good research and innovation infrastructure support Increasing research and innovation… Strong knowledge system and research infrastructures (25,000 researchers) Intensity of R&D increased sharply from 1.48% (2007) to 1.68% (2009) 3,200 € Million expenditure on R&D (2009) (2/3 private expenditure = UE recommendations) 12 public and private universities, more than 227,000 students andmore than 400 different degrees. Still new “third mission” at Universities; academic focus 39 Research centres 100 Members in the TECNIO network 24 Scientific and technological Parks

15. Major Scientific Infrastructures First and only particle accelerator in Southern Europe. It can be used for the manufacture of micro items and drugs and to develop new materials for industry. The most powerful supercomputer in Spain and one of the most powerful in Europe. It is used for supercomputing projects in the life sciences, biotech and chemical industries, among others. BSC is currently working on a new supercomputer 100 times more powerful that will be operative in 2012. Dedicated to product development in the automotive industry, it offers engineering, testing and homologation services to the worldwide industry. The largest public microelectronics research and development centre in Spain, and whose main activity is R&D in silicon-based micro- and nano-electronics.

16. International and Globalized Foreign Direct Investment received Catalan exports (millions of euros) Source: Spanish National Statistics Institute (INE). Source: Spanish Foreign Investment Register. • 34% of all Spanish exporting businesses are located in Catalonia (36.841 in 2009, 7% growth rate) • 75% of exports go to EU markets. • 60% of imports come from EU countries.

17. People: Talent, Creativity and Qualifications Catalan society is known for its talent, creativity and qualifications, along with motivation and a strong commitment to work.

18. Creativity, Talent, Design and Innovation In architecture and urban planning In major international events In arts In traditions In music In cuisine In fashion and design

19. Universities Quality Education • 12 public and private universities • More than 227,000 students • More than 400 different degrees Two of the top three Spanish universities in terms of educational quality are in Catalonia (UdL and UPF). In the same ranking, the UdG comes in seventh place and the UAB in eleventh. The UAB was the university that improved the most. The UPC and the UB are among the top three universities in terms of the quality of doctorate programmes. In terms of research quality, the UAB, UB, UPC and UPF are among the top ten universities in Spain. Source: CYD Report, 2008. European Higher Education Area In 1999, 29 European countries signed the Bologna Declaration, which aims to create a European area of higher education by 2010.  R&D Activities: Catalan universities comprise 33 university research institutes focused on scientific and technical research, and 14,000 professors who develop research activities.

20. International Business Schools • Listed by Business Week in 2008 among the top 10 MBA programs outside the United States and number one in Europe for the third consecutive year according to recruiters. • Named the best business school by the Wall Street Journal in 2006 and 2007. • Named the fourth best MBA in the world and the second best in Europe by América Economía. • In second place among business schools in the ranking of the world's top 100 MBAs published by The Economist (2008). • Ranked third in the world in the Financial Times Executive Education 2009 ranking. • Ranked number one in Spain in “Value for Money”, and fifth in the world in “Career Progress”, according to the 2008 FT Ranking of MBAs. China Europe International Business School (CEIBS) Source: Which MBA? (2008), The Economist; Financial Times Executive Education 2008 and Financial Times MBA 2008, Business Week’s Best International Business Schools ranking (2008).

21. The Catalan Government: A Pro-business Approach Catalonia stands out for its entrepreneurial spirit and economy. The government has traditionally reinforced this trait by helping and fostering business activity and being close, openandresponsive to companies’ needs.

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23. STRATEGIC PLAN OF ACC1Ó MISSION To make Catalonia a leading economy in global markets, facilitating its enterprises with a competitive differenciation.

24. STRATEGIC PLAN OF ACC1Ó Occasional Exporters Non-exporters Regular Exporters Located abroad Collective R&D Innovativecompanies Occasional innovative companies Non-innovativecompanies

25. STRATEGIC PLAN OF ACC1Ó AXIS1BECOME QUALIFIED AXIS3GROW N AXIS4CONNECT TO THE WORLD AXIS2BE DIFFERENT

26. STRATEGIC PLAN OF ACC1Ó • The materialisation of 15,000 projects in support of business competitiveness. Internationalisation • A 20% increase in the number of exporting companies. • Increase the weight of exports outside the EU to 35%. • 400 Catalan multinationals. • 200 high added-value investments in Catalonia. Innovation • Increase the number of innovative companies by 20%. • 1.6% of business R&D over GDP. • 1,000 technology-based companies. • Increase 3 times Catalan participation in the 7th Framework Programme. i+i • Increase technological exports to 2/3 of the total.

27. RESOURCES • Budget of 77 million euros in non-recoverable funds. • 177 million euros in financing tools. 500 million euros raised via lines of funding. • More than 250 professionals serving enterprise. • 5 delegations in Catalonia and 34 Business Promotion Centres around the world.

28. SERVICE MODEL OF ACC1Ó WEBSITE www.acc10.cat BUSINESS MODELS INDIVIDUAL APPROACH Improving business strategy COLLECTIVE APPROACH Clusters, sectors and territory R&D INTERNATIONALISATION DIVERSIFICATION & CONSOLIDATION SINGLE COMPANY PROJECTS COLLABORATIVE PROJECTS INITIATION BUSINESSATTRACTION TECNIO BUSINESS PROMOTION CENTRES FUNDING L’ANELLA (RING): THE VIRTUAL AREA OF KNOWLEDGE AND NETWORKING www.anella.cat

29. R & D

30. INTERNATIONALIZATION NETWORK OF BUSINESS PROMOTION CENTRES

31. COTEC CENTROS DE EXCELENCIA ADR CONSEJO INTERTERRITORIAL INTER. ASCRI EUROREGIÓ DISTRICTS OF CREATIVITY 4 MOTORS ERRIN ANIMA EVCA EBAN IRE EURADA RTPO TPO-NET eBSN ENN WAIPA CDE EFQM

32. Thank you for your attention Jordi Escribà jescriba@acc10.cat www.acc10.cat www.acc10.cat