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IMPACT OF DECREASE IN SUPPLY OF MOVIES IN INDIAN ECONOMY

IMPACT OF DECREASE IN SUPPLY OF MOVIES IN INDIAN ECONOMY. *Case Study by E&Y. Current Scenario and Trend of Film Industry. Rise of Multiplexes Digitization is providing scale and reducing piracy Emergence of new sources of revenue Significant growth in regional cinema

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IMPACT OF DECREASE IN SUPPLY OF MOVIES IN INDIAN ECONOMY

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  1. IMPACT OF DECREASE IN SUPPLY OF MOVIESIN INDIAN ECONOMY

  2. *Case Study by E&Y

  3. Current Scenario and Trend of Film Industry • Rise of Multiplexes • Digitization is providing scale and reducing piracy • Emergence of new sources of revenue • Significant growth in regional cinema • Small budget films go mainstream • Outsourcing of film services • Globalization of Indian film industry • Organized film financing and incentives

  4. SUBSTITUTE PRODUCTS/SERVICES COMPLEMENTARY PRODUCTS/SERVICES • Sports Telecasts • T.V. serials • Re runs of old films • DVDs & Pirated Videos • Internet • Video games • Film merchandise • Foot falls in the mall & eateries • Advertising and promotion industry • Film websites

  5. TAKINIG ACCOUNT AN ASSUMPTION AND THE LOGICAL GUESSWORK, WE CAN SAY THAT THE PRICES AFFECT THE MOVIE GOING DECISION. • DECREASE IN PRICE LEADS TO THE INCREASE IN DEMAND AND VICE-VERSA. • SO WE CAN SAY THAT DEMAND GRAPH WOULD BE QUITE ELASTIC. • *Assumption made on survey of the classmates.

  6. THANK YOU

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