Online Portfolio – Capstone Class Fall 2012

1. Online Portfolio – Capstone Class Fall 2012 Tara Iagulli, Director of Career Services Office, School of Information

2. You are the Hiring Manager • Take 3minutes to review the job description and resumes by yourself • Select your top candidate • Share your vote with the group

3. Instructional Services Librarian • The Instructional Services Department is committed to designing and facilitating dynamic learning experiences. Teaches credit-bearing information literacy courses face-to-face and online through Blackboard as well as developing and delivering course-specific instruction sessions. Also participates in campus and community outreach activities, such as new student orientation, and liaise with target populations. Expected to conduct ongoing assessments of student learning and contribute to departmental assessment projects. Will create and maintain web guides, tutorials, and digital learning objects. Provide reference services. Must have strong interpersonal skills, the ability to communicate effectively orally and in writing and the ability to work both collaboratively and independently. • REQUIRED • Earned master’s degree from an ALA-accredited library school or program by start date • At least 2 years of experience teaching in an academic library setting • Experience with course management systems • Experience with screen capture and/or video-editing software and creating digital learning objects, tutorials, or modules • Experience providing reference service • PREFERRED: • Experience teaching credit-bearing information literacy courses • Experience developing credit-bearing information literacy modules or courses • Experience with classroom assessment techniques

4. Reflections on Exercise • How much time did you devote to reviewing each resume? • Was it easy to select the top candidate? • Think about your own resume… Would you hire yourself?

5. Powerful Brands

6. How Can We Brand LIS? • What do Information Professionals Do? • Don’t Assume Inherent Value • “Brain Freeze”— how the deluge of information impairs our ability to make decisions -Newsweek • Skinny Pipe –Austin Forum • Adaptive Competence

7. Personal Brand • Brand provides the big picture – • Who you are and what you stand for • Conveys what makes you different • How you are perceived by others • Results in: Your Pitch or Tagline

8. Example Portfolios • http://amewongsa.com/# • http://amewongsa.carbonmade.com/ • http://www.susieherbstritt.com/ • http://www.ellystevens.com/ • http://www.amyfranco.com/ • http://courtneyjeffries.com/

9. PerceptionsAre Reality • What Others Think Counts— • have a complete and accurate understanding of their perceptions of your brand attributes • Conduct a 360 interview • what do they think are your greatest strengths, most serious weaknesses, & attributes that make you stand out • www.reachcc.com/360personalprofiler • Compare -realize that what you project may not match what you feel or intend

10. Positive Branding & Re-Branding • Value your Education – Sell It! • New? Embrace your FRESH perspective • Be Adaptable/Flexible – look for solutions • Stand OUT – what’s your bonus prize? • Capitalize on your personal strengths

11. Creating a Tagline, Pitch, Self-Spiel • Simple • Concrete • Unexpected • What do you do and why should I care? • Start developing yours now

12. What’s Your Tagline? - Exercise • Today • Tomorrow… • For This Audience or That (externally) • For Yourself (internally) • Use this as a jumping off point for • “Tell Me About Yourself”

13. Joel Lang – iSchool Alum - Tagline • Was the GRA for the Business Lib at UT & Intern for Austin Ventures • Straddling multiple fields—looking for common thread • His tagline: “ I accelerate the process of business discovery.” • Had 4 points backing up how he did that

14. Unmil’s Tagline- iSchool Professor • I harness technology to advance discovery and engage learners. • study the work practices of teachers, students, and scholars • design software solutions to support existing practices and envision new practices • evaluate the impact of the designed software on the work practices

15. Required Content of Online Portfolio • Links to at least 3 samples of work – Projects • Resume • Statement of intent

16. Projects • Show cool visuals of final results – • employers love charts, pictures, annotated screen shots, etc. • Demonstrate how you got there • They want to see the wire frames, the thought processes, the outlines

17. Statement of Intent • Articulate your goals on a relatively high level • Demonstrate how your skills translate to multiple environments • Focus on the Transferable Skill Sets that enable success • Reference = ? • Refine research questions; Identify appropriate sources; Determine strategies for evaluating the value of retrieved materials

18. Link Your Online Worlds • Reverse Engineer what Recruiters are doing • LinkedIn (good photo is essential) • Blogs • Twitter • YouTube • Pinterest • Slideshare • Loyalty = make my life easy & better

19. RESUMES

20. Make an Impact – Describing Your Experience • Ensure bullets show a specific task, action, and quantifiable result/impact • One main idea per bullet point • Tailor your bullets to the job description, emphasize transferable skills

21. Use Job Descriptions responsible for coordinatingthe implementation of new electronic products and services to enhance our digitalusers’ experience. The person in this position will take a leadership rolein the continued development of digital library resources, ensuring coordination between technical and public services in the implementationanddelivery of services. Responsibilities will include but not be limited to evaluatingemerging technology products for potential application, overseeing aspects of citation management software integration and support, developing plans for implementation of mobile services, and enhancing the library experience of distance learners. The Digital User Services Librarian will also participate in appropriate public service activities in order to understandthe RUL user perspective and needs.

22. Structure of Bullets • Rank bullets in order of importance – most important bullet first • Begin with powerful, past tense verbs • Avoid “participated in,” “worked with,” “responsible for,” etc. • Don’t reuse the same verbs

24. What Recruiters Look At During The 6 Seconds They Spend On Your Resume • Name • Current Title and Company • Start and End dates of current position • Previous Title and Company • Start and End dates of previous position • Education Vivian Giang| Apr. 9, 2012, 12:04 PM | www.businessinsider.com Read more: http://www.businessinsider.com/heres-what-recruiters-look-at-during-the-6-seconds-they-spend-on-your-resume-2012-4?utm_source=twbutton&utm_medium=social&utm_campaign=careers#ixzz1sEdUDnoH

25. From a student résumé: Replace with: How to Quantify Your Accomplishments • Answer questions, shelve books, check out books, answer phone • Provided print and online reference services to students, faculty, and staff in the research library of a university with 52,000 students and 19,000 faculty and staff • Taught faculty, staff, and students the use of online reference resources such as Lexis-Nexis, Dialog, and Factiva • Maintained the stacks of a major research library using Library of Congress and Dewey Decimal classification systems

26. Action Statements that Reflect Results Original Entry: • Duties included Website re-design Revised Entry: • Created an effective association Website that resulted in a 25% increase in hits within 2 weeks through usability testing and re-design as a member of a 3-person team

27. Action Statements that Reflect Results Original Entry: • Responsible for cataloging Revised Entry: • Managed the trouble-free migration of a card catalog system into an online catalog system through a comprehensive cataloging vendor selection process

28. Action Statements that Reflect Results Original Entry: • Responsible for children’s programs Revised Entry: • Increased participation in a children’s summer reading program by 20% through the redesign of the program and the development of Web-based marketing

29. More Example Portfolios • http://www.papagayocreative.com/ • http://russell.holleyhurt.com/ • http://www.ischool.utexas.edu/~wendyh/EPortfolio/projects.html • http://www.racheleditullio.com/ux/ • http://www.michellekeba.com/ • http://www.gnatsays.com/eportfolio/ • http://www.ischool.utexas.edu/~annelizs/website/index.html

30. References • Arruda, W. (2006, October 9). Personal Branding: Enough about Me. What Do YOU Think of Me?. Reach. Retrieved April 16, 2012, from http://www.reachcc.com/reachdotcom.nsf/3d3ab85617c37d52c1256af500687f55/e555913ef749140bc12572b8004a9fc4 • Arruda, W. (2009, October 29). 10 Ways to Wreck Your Personal Brand. TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 16, 2012, from http://www.theladders.com/career-advice/10-ways-wreck-personal-brand • Batman, C., & Denny, J. (2011, July 11). Librarians in the brave new world of today’s job market. Google HTML Powerpoint View. Retrieved April 7, 2012, from http://webcache.googleusercontent.com/search?q=cache:eYefbiLPqIMJ:https://secure.txla.org/secure/public/Strategic/Batman_Denny/Batman%2520Denny%2520Plus.pptx+&cd=2&hl=en&ct=clnk&gl=us • Deckers, E. (2011, August 27). Three Expert Secrets to Winning Your Personal Branding Search | Personal Branding Blog - Dan Schawbel. Personal Branding Blog - Dan Schawbel. Retrieved April 16, 2012, from http://www.personalbrandingblog.com/three-expert-secrets-to-winning-your-personal-branding-search/ • Giang, V. (2012, March 27). 7 Ways To Make Yourself Irreplaceable In The Office. Featured Articles From The Business Insider. Retrieved April 13, 2012, from http://articles.businessinsider.com/2012-03-27/news/31243490_1_perfect-decision-guarantee-success-perfect-action • Ginsberg, S. (2009, March 23). Personal Branding: How to Rise Above the Competition . TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 16, 2012, from http://www.theladders.com/career-advice/how-to-rise-above-competition

31. References • Paul, H. (2010, November 9). How To Monitor Your Reputation On Social Networks - Forbes.com. Information for the World's Business Leaders - Forbes.com. Retrieved April 16, 2012, from http://www.forbes.com/2010/11/09/social-media-network-privacy-forbes-woman-leadership-reputation.html • Paul, H. (2011, September 7). A Resume Is Not Enough. News Worth Talking About | NetworkedBlogs by Ninua. Retrieved April 16, 2012, from http://networkedblogs.com/mGXmX?goback=%2Egde_48596_member_69584564 • Robins, P., Homer, J., & French, M. (2011, March 2). Beauty and the Labor Market: Accounting for the Additional Effects of Personality and Grooming - Robins - 2011 - LABOUR - Wiley Online Library. Wiley Online Library. Retrieved April 10, 2012, from http://onlinelibrary.wiley.com/doi/10.1111/j.1467-9914.2010.00511.x/full • Ryan, M. (2009, November 16). Self-Assessment: Are You a Leader By Nature or Nurture? TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 14, 2012, from http://www.theladders.com/career-advice/self-assessment-leader-nature-nurture • Schoemaker, P. (2012, March 20). 6 Habits of True Strategic Thinkers | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved April 13, 2012, from http://www.inc.com/paul-schoemaker/6-Habits-of-Strategic-Thinkers.html?goback=%2Egmp_108417%2Egde_108417_member_107788183 • Spool, J. (2011, November 7). Fill Your Portfolio With Stories » UIE Brain Sparks. User Interface Engineering - Usability Research, Training, and Events - UIE. Retrieved April 16, 2012, from http://www.uie.com/brainsparks/2011/11/07/fill-your-portfolio-with-stories/ • Vaas, L. (2011, July 12). An Introvert's Guide to Resume Self-Promotion. TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 16, 2012, from http://www.theladders.com/career-advice/introverts-guide-to-resume-self-promotion