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How Does iBeacon Technology Benefit the Retail industry

How Does iBeacon Technology Benefit the Retail industry,

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How Does iBeacon Technology Benefit the Retail industry

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  1. How Does iBeacon Technology Benefit the Retail Industry? 1. Coupons / Discounts and Loyalty Programs BLE Beacons allows the customer to be offered coupons when they search for the product in the store. This way, they can get to know their customers with the various offers running in the store and influence their purchasing decision. By introducing special offers that are only available to loyal customers, you can ensure customer retention and the success of your loyalty program. 2. Improved store experience When running a retail business, customer satisfaction should be the top priority. Enhancing your in-store experience not only has a one- time impact on your customer, but also helps build long-term customer loyalty. With Beacon technology, you can send contextually relevant information directly to your smartphones based on your location, shopping preferences, and more. You can guide your customers to the store through indoor navigation; offer coupons when they are near a product or a particular business segment. 3. Data collection and analysis Customer information is extremely important for retailers who want to optimize their services and provide an enhanced customer experience. Beacons can help you gather valuable customer information about your business, such as gender. campaign-driven

  2. visits, promotional effectiveness, and sales. Information collected from Beacons, such as customer store activity, product preferences, etc. They can be used to create and deliver personalized offers. 4. Offers personalization Retailers can dig out customer data based on their previous purchase history to suggest additional products/accessories / free gifts according to each customer’s preferences. Retailers can send customized welcome messages to users, which can increase their willingness to shop. From coupons, offers and referrals, you can personalize everything based on your customer’s shopping habits. With the iBeacon app development company, there is no denying that they have a big impact on a customer’s store experience and purchasing decisions. IBeacon technology can streamline customer interaction for brick-and-mortar store owners. Read more: How Custom Software Development Companies Give Great Support to SEO Companies?

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