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What is “I’m a GeePee Programme?”.

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  1. What is “I’m a GeePee Programme?” I’m a GeePee is a loyalty and travel discount programme that aims to inspire everybody to become tourists in Gauteng through dialing up affordability using compelling special offers; and personal loyalty and sense of identity (for Gautengers) using provincial ambassadors and peer recommendations, amplified on all marketing channels. 03 26

  2. Target Market ‘I’m a GeePee’ aims to mobilise Gauteng residents to become tourism ambassadors of their own province and so encourage others to visit Gauteng The main focus is on encouraging domestic tourism (inter- and intra-provincial), but does not exclude international visitors (Gautengers are GeePee's, but everyone can own the line ‘I’m a GeePee and this is my Gauteng’ when they visit Gauteng) A key segment is the ‘young and upcoming’ emerging market of 18-40 year olds, because of their lifetime value and physical embodiment of the young, modern, urban ‘I’m a GeePee’ programme This target market very much epitomise what Joburg represents, urban appeal, fresh, evolving and go getters It is for this reason that I’m a GeePee programme needs to be anchored by the City of Joburg I’m a GeePee, I rock Joburg! 06 26

  3. Objectives by March 2013 15,000 GeePee’s 100 Product Partners Use specific media channels, events & campaigns 10 26

  4. GeePee Product Partners 11 26

  5. GeePee Ambassadors Penny Lebyane Lerato Kganyago MmasechabaLekalake Kwela Tebza Danny K SiphoMabusa Pops Mohamed Wouter Kellerman PJ Powers Arthur & Chomee Craig Jacobs Sonia Motaung NkepileMabuse Lionel Skink Zee Samodien JojoTsheola Kgomotso Pooe Lebo (Lebo’s Backpackers) Jo Buitendach Zandile Dhlamini 12 26

  6. Current Campaign Experience the GeePee Life this Summer! Range of events, attractions, experiences and GeePee offers showcased on multiple channels incl. community radio; newspapers; social media; mobile; online; billboards; in-flight; shopping malls; TV; etc. 13 26

  7. Value Proposition for Joburg Tourism • We are proposing a partnership deal with Joburg Tourism to have JTC as one of the GeePee programme official partner • This partnership will entail, a tailor-made GeePee Joburg card that will work also on all GeePee partner sites across the province with Joburg co-branding at the back • Joburg Tourism can also co-brand the card with some of the city’s properties that adds value to the tourism value chain or form part of the attractions • These includes: • Reya Vaiya Buses, Joburg Parks, Stadiums, Joburg Theatre etc • These properties services can be bundled into the GeePee Joburg card but will also be available • on the entire programme • We are looking at joint card promotions at the City of Joburg events and partnered events like, • 94.7 cycle challenge, Run the City Marathon, Joburg Day etc • By being a valued partner JTC will have access to over 12500 and growing GeePee database and • be able to invite to events, offer special and communicate some of the city's specials to travelers, • tourists and wanna be 15 26

  8. Access to Programme Intelligence for Joburg Tourism • As indicate, this programme and partnership gives JTC access to the GeePee database but not only that, access to consumer profiles, monthly and quarterly usage reports • It gives JTC an opportunity to select Joburg specific data on Joburg specific products performance and traffic and align the city’s marketing and promotion efforts towards its products • Have specific events campaigns and link the GeePee partners in those specific areas like Randshow activation with the adjacent products and create a GeePee Joburg Randshow specials, GeePee AFCON opening weekend special and be able through a dedicated SMS line have a mobile campaign that links with the main programme i.e. conducting activations at these events and have a special clients engagement programme through a GeePee SMS line SMS GP Randshow to 33090 we can have those registering and being entered into a specific competition at the show and in the process win some prices but register as members • The platform could be used to also communicate URGENT municipal info like electricity cut offs to both consumers and partners or products 15 26

  9. What are we looking for from potential partners ? • Joint initiatives to promote the programme including activations • Butter deals ranging from products partnership, cash and in-kind contributions, competitions, trade exchange etc • Opportunity to use other platforms i.e. websites, digital campaigns, social media linkages etc

  10. BENEFITS BENEFITS 15 26

  11. Product Partners Benefits Multi-platform marketing exposure Ambassador endorsements & PR opportunities Point-of-sale and window display collateral State-of-the-art technology provided by global specialist No fees and no booking or referral commissions Co-branding opportunities Provincial loyalty and discount umbrella Programme with strong pride and identity linkage Authority endorsement and influence Ability to align with GTSS & GEGDS Access to our technology partner Base, (JSE listed Blue Label telkoms) 16 26

  12. PARTNERSHIPS 17 26

  13. Product Partners Action List 18 26

  14. GeePee Offer Types The following offer types are available for GeePee specials: Buy ONE get ONE Free Buy TWO get ONE Free 10% off 15% off 20% off 25% off 30% off Family bundles, kids are free Single admittance (100% free) Multiple admittance (100% free always 19 26

  15. GeePee Categories Action & adventure Entertainment & events History & heritage Leisure & lifestyle Arts & culture Nature & wildlife Accommodation MICE 20 26

  16. FUTURE 21 26

  17. What is on the horizon? Convenient partner portal to manage & track performance, order collateral, submit offers Seamless integration between digital GeePee platforms Devices and collection points launched across all 5 regions: Maropeng; Sterkfontein Caves; Apartheid Museum; Mandela House; Constitution Hill; GTA offices; ORTIA Visitor Information Centre; Sandton Visitor Information Centre Event activations throughout summer; student activations for start 2013 Programme extensions e.g. transport network & sport events Ongoing growth, enhancements & stakeholder engagement 22 26

  18. OPPORTUNITIES FOR JOBURG • Alignment with a recently refreshed programme with state of the art and new futuristic technology • Plug and Play immediately with ability to load almost all JTC products and partners seamlessly into the programme and be able to generate reports and manage progress • Joint Marketing and Branding Opportunities • Tap into Blue Label’s 140 000 points of sales in the country and take the Joburg brand beyond our confines • Cross sell the city’s products with other regions thus offering more value for a tourists or traveler • Cost effective programme and ability to align with provincial programmes • Ability to bring in multi distribution networks like VIC’s, service points etc • Form part of an integrated City Region’s Domestic Tourism Promotion Programme 23 26

  19. Collateral • On your signed-up Product Partner CD, you will find the following collateral artwork that will assist • you in promoting your GeePee specials: • GeePee sticker giveaways for GeePee traveller sign-ups • GeePee window display Product Partner stickers • A5 GeePee promo flyer for summer campaign • GeePee Partner logo (for use on partner sites & partner print collateral) • Videos • Presentation • You will also receive the following as required: • FAQs for Point of Sale • Devices & cards (optional; to purchase, plus training) 24 26

  20. GeePee Summer Campaign Activation Schedule 14 26

  21. Contacts 25 26

  22. THANK YOU 26 26

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