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Ads are All Around Us!

Ads are All Around Us!. Ad It Up . . . Each day you are exposed to over 300 advertisements! How do you remember all those slogans and trademarks??. Advertising Techniques!. Advertising Techniques!. Statistics Testimonial Fun and Friendship Sex Appeal/ Romance.

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Ads are All Around Us!

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  1. Ads are All Around Us!

  2. Ad It Up . . . • Each day you are exposed to over 300 advertisements! • How do you remember all those slogans and trademarks?? Advertising Techniques!

  3. Advertising Techniques! • Statistics • Testimonial • Fun and Friendship • Sex Appeal/ Romance • Nostalgia(Great Outdoors) • Bandwagon • Transfer/ Fantasy(Rich & Famous) • Humor • Sense Appeal

  4. NOSTALGIA • Uses plain folks, it takes people back to the good old days and focuses on reliability.

  5. BANDWAGON • Convinces you that everyone is buying this product.

  6. TRANSFER/FANTASY • Using superheroes, beautiful people, and super athletes to sell products. Also known as snob appeal.

  7. HUMOR • People will remember products because it makes them laugh and purchase the product because of positive association.

  8. TESTIMONIAL • Important or well known people testify that they use the products and so should you.

  9. STATISTICS • Impressive facts and stats draw people in, even if they have little or no meaning.

  10. Sense Appeal • This includes sounds or pictures that appeal to your senses or emotions.

  11. FUN & FRIENDSHIP • These ads convey that using this product will increase your popularity and happiness.

  12. ROMANCE/SEX APPEAL • Show romantic situations use “sexy” models.

  13. Food Preparation • Why does that burger look so good?

  14. What advertising techniques appeal to you??

  15. Hard Sell Techniques Make a "timeline." Artificial timelines are a mainstay of the hard sell. The sales person or the campaign creates a sense of urgency (ex: This is the Last Item in Stock! Call Today!) to try to get immediate sales.

  16. Hard sell techniques • Introduce a "limited offer." Creating limitations other than time help make a consumer think they are getting a "special opportunity", but that is not always the case.

  17. Hard Sell techniques • Price manipulation. "We'll give you this product, a 100.00 value for ONLY 59.99 • Free add-ins. "If you order now we will throw in an extra snuggie for FREE." • 2 for the price of 1. In most cases items are marked up from original price.

  18. Puffery • When advertisements make products look spectacular. Often times the product does work…just not as well as seen on TV.

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