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SOCORRO CANCIO RAMOS

SOCORRO CANCIO RAMOS. FOUNDER OF. NATIONAL BOOKSTORE. SOCORRO CANCIO RAMOS.

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SOCORRO CANCIO RAMOS

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  1. SOCORRO CANCIO RAMOS FOUNDER OF NATIONALBOOKSTORE

  2. SOCORRO CANCIO RAMOS NanayCoring to family and friends—started selling bananas, vinegar, and wooden shoes at age of five to help her grandmother and mother in a wet-market stall in Sta. Cruz, Laguna, her father’s hometown. The business went under, and when her father died in 1928, the family moved to Manila where she and her six siblings—she was the second youngest—worked each summer vacation to earn their school allowance. She worked in a candy factory, a cigarette factory, a factory making shorts, and then as a waitress in a restaurant.

  3. SOCORRO CANCIO RAMOS In 1940, Socorro Ramos, barely 18, started working as a salesgirl at a Goodwill Bookstore branch owned by her brother in Escolta, Manila. Because of her selling skills, Ramos was put in charge of the store. It was only after marrying Jose Ramos that her dream of the setting up a bookstore finally materialized. The couple started the first National Book Store as a stall shop in Escolta selling supplies, novels, and textbooks. Unable to afford extra help, Ramos worked not only as manager but also as cashier, purchaser, saleslady, janitor, and helper. When war broke out, strict censorship regulations forced many retailers in Manila, including the Ramos couple, to shift trades. They moved to selling soap, candies, and slippers instead.

  4. SOCORRO CANCIO RAMOS After the Japanese occupation, the Ramos couple were able to rebuild a barong-barong in the corner of Soler and Avenida Rizal in time to catch the boom of post-war business. Using the door of their house as a counter, Ramos again started selling textbooks, notebooks, pad papers, and pencils in time for the first postwar school year in the country. Just like that, National Book Store made its transition from being a general merchandise store to a store that sells books and more. Business went well mainly because only a few stores sold school supplies during that time.

  5. SOCORRO CANCIO RAMOS In 1948, Typhoon Gene entered the Philippines destroying dozens of houses and property including the Ramos'. Their house and store were taken down and all the merchandise soaked following the typhoon. But this did not bring down the Ramos couple. They worked harder, they slept for only three hours a day spending the rest of their time rebuilding the business. Eventually, through will and determination, the Ramos couple were able to construct a two-story building complete with mezzanine that would be their store for years.

  6. SOCORRO CANCIO RAMOS After more than a decade, Ramos acquired a nine-story building along Avenida Rizal, and in 1963, the construction of the Albecer Building (Albecer taken from Ramos' three children - Alfredo, Benjamin, and Cecilia) began. Little did the Ramos couple know that the Albecer Building would be the first of many buildings they would build. Socorro Ramos now has more than 2,500 employees in over 80 branches of her once-small stall. From a humble beginning, Ramos' National Book Store is the Philippines' biggest bookstore chain and an icon in the country's retail industry.

  7. SOCORRO CANCIO RAMOS Today, National Book Store is considered as the largest chain of bookstores in the country. They have ventured into several businesses such as a convenience-type store named NBS Book Express, publishing companies named Cacho-Hermanos printing press, Anvil Books and Capitol-Atlas Publishing, another book store named Powerbooks, a music store named Tower Records and Music One, Gift Gate, the home of Hello Kitty and Swatch, and a department store named Crossings department store. Socorro’s children and relatives run all these.

  8. SOCORRO CANCIO RAMOS • As an entrepreneur, Socorro Ramos received some of the country's notable awards such as: • Agora Award for Outstanding Achievement in Entrepreneurship (1991) • DTI Outstanding Filipino Retailer Award (2001) • Woman Entrepreneur of the Year (2004)

  9. SOCORRO CANCIO RAMOS • The Outstanding Filipino (TOFIL) Award (2006) • Filipino-Chinese Federation of Business and Professional Women of the Philippines Award for Business (2007)

  10. SOCORRO CANCIO RAMOS

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