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Room Booking and Allocation. Hrishikesh Wankhede. Offline Sales. RTNE’s current booking model Steps to be followed: customer/ agent comes on a website and fills up the booking request form OR directly calls up the office with his requirement details.
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Room Booking and Allocation HrishikeshWankhede
Offline Sales • RTNE’s current booking model • Steps to be followed: • customer/ agent comes on a website and fills up the booking request form OR directly calls up the office with his requirement details. • We give him all the details. Once guest decides where to stay, we call up hotel and block the rooms. • payment from the customer and send a hotel voucher to him • Before check in process the payment is transferred to hotel account.
Online Sales • Customer books stay online (on a website) with his credit card. E.g. booking on IRCTC site. • Steps to be followed: • Customer decides the destination & logs on to the website • check in & check out dates on the website (he can access all available options on the website) • Customer selects hotel after looking at all available information online. • Makes payment through credit card & books his stay • On making the card payment, he gets online hotel voucher on booking window and on his email id; an email is also sent to hotel and hotel confirms the booking online
Room Blocking and Allocation • Room Blocking: In offline sales as you block the rooms when you get lead for the same. • Inventory: No. of rooms in the hotel • Allocation: No. of rooms allotted to the company throughout the month, year or season. • On daily basis hotel gives few no. of rooms to a agent to sell in the market. • Normally online travel companies and GSA’s work on allocation basis. • In online business you have to keep inventory live on the site.
Negotiate 'Best rates' & 'Commissions' from accommodations • When you are new in the market, it is difficult to get higher commissions. • Suggestion: identify few properties give them a good business and then start asking for 30 to 40% commissions. Once you get this commission start identifying some other properties also • Once you give them a good business, you decide hotel’s sell rate for hotels direct customers and agents, your sell rate and your net rate