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Advocacy in a TOUGH Economy

Advocacy in a TOUGH Economy. The Current Scene in School Libraries. Digital Divide is widening Reading is changing Participatory culture Students unplug in school Less critical thinking, “good-enough information”. School Librarianship as a Subversive Activity.

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Advocacy in a TOUGH Economy

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  1. Advocacy in a TOUGH Economy

  2. The Current Scene in School Libraries • Digital Divide is widening • Reading is changing • Participatory culture • Students unplug in school • Less critical thinking, “good-enough information”

  3. School Librarianship as a Subversive Activity Be visible, indispensible and…..subversive!

  4. Our School Library Tools for Change • AASL Standards for the 21st Century Learner • Standards in Action • NEW program Guidelines, Empowering Learners • A NEW mission statement! • New AASL program evaluation rubric—AASL Planning Guide • New York State SLMPE rubric

  5. Staying Informed • AASLForum & AASL Blog • Facebook and Twitter • @ your School Library Campai • Electronic Discussion Lists • Learning Standards • ALA Connect!! • Toolkits -Health and Wellness kit -Crisis Kit -Parent Outreach Toolkit • Hotlinks • ALA’s Add It UP New

  6. New Studies to Support Us • Knight Commission: Informing Communities:Sustaining Democracy in the Digital Age

  7. We are Part of an Instructional Continuum

  8. Promotion+Marketing=Advocates Public Relations: a one-way communication for getting the message across: • WHO we are • WHAT we do • WHEN and WHERE • And, for WHOM

  9. Promotion+Marketing=Advocates Marketing: A planned and sustained process to assess the customer’s needs and then to select materials and services to meet those needs. • Know the customer’s needs • Who are they? • What do they need? • When and where can we best deliver it? • What are you willing to pay? ($)

  10. 10 Action Steps for School Library Advocacy • Involve • Teach • Inform • Illustrate • Encourage • Enlist • Listen • Brainstorm • Welcome • Thank, thank, thank!

  11. Four powerful messages • School libraries change lives. • School libraries build community. • School libraries are a smart investment. • School libraries save lives.

  12. Benefits of Messages

  13. Advocacy video • What advocacy thinking do you see? • Substitute “school libraries” and “school librarians”

  14. Elevator Speech • A short, persuasive statement that an entrepreneur makes to a potential investor in the time it takes for an elevator ride (Wikipedia 2008),

  15. Reach out to YOUR “stakeholders • What do they really want; not what do you want them to want. Wear their shoes….. • Who are YOUR stakeholders? • Simple methods to reach out have a high impact

  16. Reach out to YOUR “stakeholders Sidwell Friends School in Washington, DC reaches out to their stakeholders!

  17. Student and Community Involvement

  18. Your website as an marketing tool???

  19. A Facebook Page?

  20. Share the stories

  21. Be Involved! • Federal and State Legislation needs your support right now: -ESEA reauthorization needs to include specific library language. -$6.25 per pupil Library Materials Aid needs to be separated from combined state aid. -The Common Core Standards need your leadership. HOW? • CALL! VISIT! FAX using Capwiz (ALA & NYLA • INVITE! ATTEND Library Advocacy Day on May 9-10, in Washington, DC or participate virtually!

  22. Optimus Prime YOU are the hero!

  23. YOUR wiki: http://capitalregionsls.wikispaces.com/ Sara Kelly Johns skjohns@gmail.com (Or catch up to me on Twitter and Facebook!) THANK YOU!

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