Fishing with Fire Light!

1. Fishing with Fire Light!

2. “Fish can’t hit what they can’t see!” • "The FIRE-LIGHT® GLOW STICK are the hottest new concept for fishing lures! They are specifically formulated with a chemical that glows like a “stick-of-fire” for up to eight hours to attract fish to the lure... and entice 'em to strike! A patented, flexible silicone ring holds the miniature 1” light sticks firmly and slides on all styles of lures and plain hooks with ease. Now available in six vibrant, neon “fire-light” colors that lure fish like a magnet! Proven extremely effective in stained, deep, dark water, during low light and after dark."

3. You are working in the public relations department of the FIRE-LIGHT® GLOW STICK company. • You are getting calls all day long about your new product. The weird part is that you are getting very mixed views on the product. • There are some customers that LOVE your product and others that HATE it and want their money back. • Just like you’re supposed to, you take each customers basic information with their complaint or praise. • All of your data is compiled into the following map:

4. Customer Service Map

5. Since you are such an scientific thinker, your boss has put you in charge of experimentally determining what has so drastically spilt the country’s opinion on your new product and if you should keep the product on the national market. • You will EACH turn in a report detailing your results and how you found them. • We will work on this together. In order to write a great report, you might want to keep notes over what you’re doing so you don’t forget!