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values-based banking connecting ‘me’ with ‘we’

values-based banking connecting ‘me’ with ‘we’. Paula Martin, Advisor to the CEO Vancity Credit Union, Vancouver BC Cooperating to Build a Better West Saskatoon, November 2, 2012. bankers aren’t popular. a reason why?. more reasons why.

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values-based banking connecting ‘me’ with ‘we’

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  1. values-based bankingconnecting ‘me’ with ‘we’ Paula Martin, Advisor to the CEO Vancity Credit Union, Vancouver BC Cooperating to Build a Better West Saskatoon, November 2, 2012

  2. bankers aren’t popular

  3. a reason why?

  4. more reasons why http://www.youtube.com/watch?v=MTaP8ldqjbs&feature=relmfu

  5. a different way? we think so

  6. about vancity

  7. our vision redefining wealth . . . . you can only truly prosper as an individual if you are surrounded by and connected to a vibrant, healthy community that is sustainable for the long term . . . .

  8. our business model • member led innovation • build relationships • engage members • innovate for impact • learn as we go

  9. guiding principles co-operative principles and practices social justice and financial inclusion environmental sustainability

  10. framing success • achieving measurable impact • inspiring confidence that our business model is sustainable and does not require trade-offs • demonstrating integrityconsistent with our co-operative values and principles

  11. new indicators impact • enhanced member well-being • percentage of assets invested in impact confidence • percentage net new active membership base • return on members’ equity integrity • no contradictions • transparency • employee engagement

  12. a refreshed brand make good money™

  13. a refreshed brand

  14. brand connects ‘me’ + ‘we’

  15. connecting the dots

  16. brand supports our vision • We activate impact in the community by serving member needs • members can invest in sustainable wealth products that earn competitive returns while helping the health of the planet • an enviroVisa credit card allows members to earn points to build their wealth while supporting environmental initiatives • savings accounts earn a high rate of interest while supporting those in need in members’ communities • We consider our members’ long-term well being, not just their short-term transactions • we seek to understand the holistic context of our members’ lives • we won’t put members in credit situations they cannot handle over the long term • we are committed to educating our members on financial literacy

  17. brand supports our vision • We drive financial results by doing the right thing • we make good returns by helping small businesses make a big impact • we focus on profitability by paying attention to the needs of our community: affordable housing, social purpose real estate, local, natural and organic food, energy efficiency, social enterprises • There are no shareholders other than our members • each member has an equal share and vote • each employee is a member—members serving members • 30% of net profits shared annually, directly with members and with communities through grants

  18. the global context • 'People-first' financial services • A new era of transparent banking • Full accountability throughout the global financial services industry • Public education and financial literacy • Policy changes to support sustainable banking

  19. global alliance for banking on values

  20. thank youpaula_martin@vancity.com

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