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Programmatic Advertising -The Future of the online Advertising landscape

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Programmatic Advertising -The Future of the online Advertising landscape

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  1. Programmatic Advertising -The Future of the online Advertising landscape

  2. Introduction • Programmatic advertising is considered to be one of the biggest digital marketing trends in 2019. • Although programmatic advertising has taken over a fair share of the digital advertising space, there is still a level of uncertainty among many marketers. • The main reason for this is the lack of information when it comes to programmatic advertising and the reluctance in letting go of traditional advertising methods.

  3. What is programmatic advertising? • Today, two important factors that play a crucial role in the success of a business is its marketing techniques and digital advertising tools. • Earlier many companies were dependent on offline mediums of advertising, but in recent years digital advertising has become the primary means of marketing for many businesses. • Programmatic advertising is taking centre stage when it comes to this type of marketing.

  4. How does programmatic advertising work? • In its simplest form, programmatic advertising is an automatic bid on advertising inventory which happens in real time. • This is known as real-time bidding. It gives the owner of the ads the freedom to create and optimise the adverts to their liking. • However this type of programmatic advertising is just one type, there are other programmatic types that guarantee impressions from specific websites. • This is referred to as programmatic direct.

  5. Types of creative formats for Programmatic advertising • When it comes to programmatic advertising, there are many different ad formats that companies can use so that they can create the largest impact and scale using creatives. • Native video • Youtube ad • Lighbox ad • App Promotion ad • Parallax ad • Audio ad • Flipbook

  6. How can your business do Programmatic advertising? • How can your business do Programmatic advertising? • Like traditional advertising, there are many factors that a business needs to consider before they implement this. They include: • Set goals • Study the market • Take up a full-funnel approach • Select your audience

  7. Is programmatic advertising the future? • Programmatic advertising is definitely on the rise in India in 2019 largely because of the efficiency it provides. • Traditional ad campaigns require a lot of iterations and can either be a hit or miss. • But with programmatic ad campaigns, brands don’t need to worry about their ad expenditures. • The program ensures that money is spent in the best possible way. • All you need to do is enter the required information into the software and you are all set.

  8. Conclusion • Programmatic advertising uses customer’s data and company goals to create and set ads to effectively target the customer base. • They will make effective use of the internet and improve your brand reach within a short period of time. • For more information, visit https://adinndigital.com/

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