1 / 74

Kotak811-Presentation

u201cWith a few exceptions, the only instances in which<br>mainstream firms have successfully established a<br>timely position in a disruptive technology were those<br>in which the firmsu2019 managers set up an autonomous<br>organization charged with building a new and<br>independent business around the disruptive<br>technologyu201d<br>https://vitalitybss.com/

aditya99
Download Presentation

Kotak811-Presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 01 The 811 Story

  2. India A Growth Story

  3. UPI Aadhaar Smartphone 5 billion monthly transactions Identity for all 750 million users Digital Adoption Young 52% below age 30 Amplified by Demonetization & COVID-19

  4. 811’s Vision Empower every Indian to access bespoke financial products, delivered digitally, with a world class service experience

  5. 2021 Onwards 2017-2020 Digital Bank Digital Acquisition Engine “Semi-Autonomous” unit, focused on exponential growth

  6. Kotak811 is in a unique position

  7. Trust, Brand, Banking Platform & Distribution Agile, Nimble, Digital First & Ambitious

  8. Empowers 811 with o Branch o Operations o Compliance o Audit & Finance o Human Resource o Risk Management o Financial Products

  9. Team 811 o Core Product o Data Science o Technology o Cross Sell o Sales & Call Center o Process

  10. Kotak811, India’s next banking chapter

  11. “With a few exceptions, the only instances in which mainstream firms have successfully established a timely position in a disruptive technology were those in which the firms’ managers set up an autonomous organization charged with building a new and independent business around the disruptive technology” Clay Christensen

  12. In 5 years since inception

  13. In 5 years 12.3mn Full KYC Savings A/C* 5.3mn Paid Debit Card Users As of March’22 * Excluding closed Full KYC Savings A/C

  14. 5.3mn Paid Debit Card Users

  15. 1,000+ Cities & Towns 10,000+ pin-codes & growing

  16. Every 5 seconds, a new Account is opened digitally. More than 50% of 811 Accounts are opened outside banking hours 9.0% 8.0% 7.9% 8.5% 6.4% 7.8% 7.3% 5.7% 7.4% 4.8% 5.9% 4.2% 5.5% 1.7% 1.4% 2.8% 2.8% 0.4% 0.3% 0.2% 0.8% 0.8% 0.2% 0.2% 1 2 3 4 5 6 7 8 9 10 am 11 am 12 pm 1 2 3 4 5 6 7 8 9 10 pm 11 pm 12 am am am am am am am am am am pm pm pm pm pm pm pm pm pm For March’22

  17. In Q4 FY’22

  18. 71% 70% 60% 58% 57% 52% 51% 48% Full KYC Savings A/C By Volume UPI Credit Cards 811’s contribution to Kotak Bank in Q4 FY’22 Physical Debit Cards Trading A/C Insurance Policies (Non-life) Recurring Deposit Personal Loan & Consumer Finance

  19. 71% 70% 60% 58% 57% 52% 51% 48% Full KYC Savings A/C Kotak811 as a % of India’s largest private bank (Q4 FY’22) By Volume UPI Credit Cards 811’s contribution to Kotak Bank in Q4 FY’22 52% New Savings A/Cs Physical Debit Cards Trading A/C New Credit Cards 40% Insurance Policies (Non-life) Recurring Deposit Personal Loan & Consumer Finance

  20. 29% 58% 34% 32% 32% 30% Incremental Savings Balances* (AMB) By Value UPI 811’s contribution to Kotak Bank in Q4 FY’22 Recurring Deposit Personal Loan & Consumer Finance Insurance Premium (Non-life) Debit Card Spends * Excluding Floating Rate Savings Balances

  21. 29% 58% 34% 32% 32% 30% Kotak811 compared to India’s largest listed fintech (Q4 FY’22) Incremental Savings Balances* (AMB) By Value UPI 811’s contribution to Kotak Bank in Q4 FY’22 71% Personal Loan Disbursed Recurring Deposit Personal Loan & Consumer Finance Per Debit Card Spends 6x Insurance Premium (Non-life) Debit Card Spends * Excluding Floating Rate Savings Balances

  22. While in March’ 22

  23. In March’22 571K Acquisition 417K Full KYC Savings A/C 116K Credit Cards 59K Insurance Policies & Trading A/C 56K Loans

  24. Chapter 02 User Profile & Key Metrics

  25. 811 user ?

  26. Young 56% below age 30 Diverse 38% Salaried, 31% Self-Employed, 20% Students, 11% Others Value Seeker 15x spending lift on Debit Cards during festival offers

  27. Credit Hungry ~50% have an unsecured asset Transaction Heavy 41 monthly transactions per active user Sachet Products 47% Recurring Deposit below ₹ 500

  28. Small Ticket Large Volume

  29. 6.2 mn Mobile App Engagement by 811 users MAU 17 Average Monthly Logins 23% App Stickiness (DAU/MAU) Median App stickiness for banking apps = 17% For March’22. App Stickiness % is basis Appsflyer as of 28thMarch 2022

  30. How is the customer behaving?

  31. Customer Cohort Acquired in FY’18 43% (0.8 mn) Active Full KYC Saving A/C 1.8mn Full KYC Saving A/C

  32. Per Active Full KYC Savings A/C (acquired in FY’18) as of March’22 ₹19,500 Average Balance ₹1.6 mn Annualized Throughput 2.4 Product Holding

  33. Kotak811 in numbers

  34. Onboarding Metrics (monthly avg.) 609K Vision Set for “Semi-Autonomous” Digital Bank Acquisition Full KYC Savings A/C 604K 513K 384K 367K 367K 416K 342K 354K 243K 203K 216K 212K 191K 136K 168K Q1 Q2 Q3 Q4 FY’18 FY’19 FY’20 FY’21 FY’22

  35. Engagement Metrics (monthly avg.) 430K 424K First Funded A/Cs Paid Debit Card Units 338K 227K 199K 231K 178K 215K 179K 132K 98K 114K 87K 77K 59K 42K Q1 Q2 Q3 Q4 FY’18 FY’19 FY’20 FY’21 FY’22

  36. Cross Sell Units (monthly avg.) 283K Total Cross Sell Units Asset Units 232K 172K 164K 134K 133K 93K 67K 61K 46K 37K 22K 20K 21K 19K Q1 Q2 Q3 Q4 11K FY’18 FY’19 FY’20 FY’21 FY’22 FY’18 number is average of Q4 FY’18 only

  37. Saving Balances & Throughput

  38. Savings A/C Book Value – AMB (March nos. in ₹ Billion) 75.28 47.97 57% Y-o-Y Growth in FY’22 31.79 20.06 8.24 March’22 AMB per savings A/C = ₹6,100 MAR’18 MAR’19 MAR’20 MAR’21 MAR’22 From FY23 high-value managed customers will be transferred to respective programs

  39. Overall Throughput (March nos. in ₹ Billion) (Credit + Debit) 520.35 42K 255.19 104% Y-o-Y Growth in FY’22 22K 133.82 105.51 33.95 MAR’18 MAR’19 MAR’20 MAR’21 MAR’22

  40. Increased engagement in FY’22 57% Y-o-Y 104% Y-o-Y Growth in Savings Balances Growth in Throughput (Debit + Credit)

  41. Key focus areas

  42. Upto From 2020 2021 Focused acquisition & fulfillment Mobilising engagement & cross-sell

  43. Credit Cards 69K FY’18 223K FY’19 Y-o-Y Growth: 4.6x 204K FY’20 159K FY’21 736K FY’22

  44. Credit Cards Portfolio – Q4 FY’22 30d Purchase Active 51% 50% Annualised Spends 82K 161K E-com % 59% *54% Revolve % 27% 25% Net NPA % 0.99% 0.78% Leading listed cards player *Full year number for FY’22

  45. Asset – Personal Loan & Consumer Finance 1K FY’18 26K FY’19 Y-o-Y Growth: 6.2x 50K FY’20 69K FY’21 426k FY’22 FY’18 number is sum of Q4 FY’18 only

  46. Asset Growth Multiple cohorts identified to drive asset cross sell in last 12 months Mar’21 8.3mn Mar’22 12.3mn Full KYC Savings A/C 1.5x 1.1mn 4.3mn Pre-Approved Offers 4x 0.23mn 1.16mn Asset Cross-Sell Units (CC / PL / CF) 5x Cross-Sell units are full year numbers

  47. Asset Opportunity 1.2mn Asset Cross Sell in FY’22 (CC, PL, CF) Credit Universe ~400mn Customer Within 811, 6mn customer with asset product

  48. Insurance Policies & Trading Accounts 9K FY’18 73K FY’19 Y-o-Y Growth: 1.6x 170K FY’20 354K FY’21 551K FY’22 FY’18 number is sum of Q4 FY’18 only

  49. Unit Economics

More Related