How to Break Backlink in Digital Marketing

1. How to Break Backlink in Digital Marketing WHAT AREBACKLINKS? A back link, in simple terms, is a link to another website. In Digital marketing it is also referred as inbound links or incoming links back links are nothing but the links to the externalwebsite. Back links are valuable as they help build the authority of your brand. High quality links on popular sites would also drive traffic to your website. Links on good quality content are visible to customers and they immediately associate it with thebrand. WhatareBrokenLinks? Broken links are simply the links that no longer work. When you see a 404- page error on your screen, that’s when you have clicked on a broken link. SEO, when done right, cleans the entire broken links of your website, to deliver a better userexperience. AREALLBACKLINKSDESIRABLE? A bad backlink may come from unrelated or untrusted sources, or from sites that have been penalized, and may create a negative response on your SEO campaign or even cause a Googlepenalty. Bad backlink also come fromsites: That have thin and irrelevantcontent That have low qualitydirectories That automatically generatebacklink That have major duplicatecontent That have been hacked or havemalware That are adult, gambling sites,etc A back-link is not good when it violates a Google Webmaster guideline. Any link intended to manipulate site rankings in Google search results maybe

2. considered a part of link scheme and a violation to webmaster’s guidelines which would result in your domain getting affected negatively in search engine result positions of digitalmarketing. HOWTODISAVOWBACK-LINKS? One can use the Google’s disavow tool to get rid o undesirable back links. It is a tool that helps you to ask Google not to mention certain links that lead to your website. The process may be simple, but needs to be donecorrectly. In simpler terms, the process starts with downloading the back links from all available sources (Google / webmaster / SEO tools), combine the links in to one spread sheet and decide whether or not you should keep links from this domain or disavow based upon relevance and other factors. You can test whether the back link websites are toxic / contains malware etc using various onlinetools. Next, you must make your disavow file in a text format (.txt), and file your disavow file through the disavow tool. As soon as you upload your disavow file, Google will begin applying the disavow directives to each of your link. This process might be complicating for some users who have never done it before. There are possibilities oferrors arising during the disavow procedure,andonemay not beawareofhowtosolveeveryerror. It is hence advisable that you get the task of disavowing back-links by a SEO expert, who would perform it with expertise and solve any errors. If the disavow process is not performed correctly, it might sometimes have a negative effect. A professional would avoid any negative results and make your workeasy. CANIOPTIMISEMYWEBSITEONMYOWN? One can surely perform search engine optimization on their own by using digital marketing. It may be an easy process if the company is a small scale industryand has limited reach and operations. But, when it comes to expertise and guaranteed results, an entrepreneur may not be able to achieve the desired outcome. Which is why, companies hire professionals toperform

3. SEO for their website, as this process can be confusing and frustrating for the entrepreneur and he might not be aware of the best way to approach it. Doing it on your own can also result in unnecessary costs and delayed or failed responses.