1 / 4

Survey Research Defined

Survey Research Defined. Method for correlational reasoning Describe range of a single variable Predict relationship between two or more variables Typically used when argument/rationale for study leads to correlational theoretical prediction Typically not used to test causal hypotheses .

adlai
Download Presentation

Survey Research Defined

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Survey Research Defined • Method for correlational reasoning • Describe range of a single variable • Predict relationship between two or more variables • Typically used when argument/rationale for study leads to correlational theoretical prediction • Typically not used to test causal hypotheses

  2. Survey Assumptions • Target population (theoretical domain) • Sample • random • systematic • True value =target population • Sample value is measured and computed • Infer (or estimate) population value from sample

  3. Survey Methods • Develop questionnaire measures for each variable • Systematically (or randomly) draw sample • Survey Delivery • mail • phone • face to face • Analyze results • Often cross-tabulate • Infer relationship between variables in the population • What is the probability these results would be found if there is no relationship in the population?

  4. Threats to Validity • External Validity: • Population definition • Non-random, non-systematic sampling • Low Response Rate • Measurement Validity • Poor operational definitions/measures • Context • clean air in January • Presidential performance during election season

More Related