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CcTwoisOne.com

CcTwoisOne.com. What is Cc:?. Cc: is a unique, innovative new eyewear program that includes an Rxable sunglass frame with the purchase of a standard ophthalmic frame. . Name Origination. Cc: Carbon Copy – referring to the two frames the patient will receive.

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CcTwoisOne.com

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  1. CcTwoisOne.com

  2. What is Cc:? Cc: is a unique, innovative new eyewear program that includes an Rxable sunglass frame with the purchase of a standard ophthalmic frame.

  3. Name Origination • Cc: Carbon Copy – referring to the two frames the patient will receive. • Cc: - “See-See” meaning the ability to see out of both the prescription ophthalmic frame and sun frame. • Cc: is the name, Two is One is the tagline. • The logo and name of the frame line have been trademarked with the USPTO.

  4. Cc: Logo Explanation

  5. Nuts and Bolts When an ECP sells a Cc: ophthalmic frame to their patient, the patient then gets to select any Cc: sunglass frame at no additional charge. This gives the ECP an opportunity to sell the customer a pair of prescription lenses for the sunglass frame and make an additional sale.

  6. Sales Pattern

  7. Who is the target market for Cc:? Cc: Is for the independent eye care professional only. Cc: Will not be offered to big box retailers or sold via the internet. ‘Mom and Pop’ stores Small to large practices specializing in customer service. Practices looking to increase revenue across the board. Practices struggling to sell second pairs.

  8. Why is 2014 a good time for Cc:? Private Practice Eye Care Providers (PPECPs): • areLOSING2 to 4% market share per year • provide 65% of the eye exams and only supply 39% of the eyewear • have more managed care patients each year • are losing locations (1000 per year nationwide) Based on Jobson Optical Research Reports

  9. Why Cc:? Corporate optical retailers (Lenscrafters, Pearle Vision, Wal-Mart, Costco, etc.): • are GAINING 2 to 4% market share per year • provide 33% of all eye exams and provide 60% of all eyewear dispensed • are gaining locations (1000 per year nationwide) Based on Jobson Optical Research Reports

  10. Why Cc:? PPECPs are LOSING market share and money because: • They have lost private pay patients to corporate optical retail chains • Managed care (Spectera, Davis, Avesis, EyeMed, VSP) reimburses poorly * Based on Jobson Optical Research

  11. Second Pair Struggles • Second pair too expensive currently. • They are not pitched by the optician/dispenser • No incentive to purchase second pair. • “When will you be updating your sunglasses into your current prescription?”

  12. Win-Win-WinPATIENT • The patient wins because they get two great frames for the price of one. • The patient wins because they are able to use their prescription sunglasses to protect their eyes from harmful UV rays. • The patient wins because they can choose from a selection of new merchandise instead of having to sacrifice style for price.

  13. Win-Win-WinEYE CARE PROFESSIONAL • The ECP wins because they are able to make an additional sale. • The ECP wins because they are adding extra value to their patients experience. • The ECP wins because they are able to show a larger profit after managed care reimbursement.

  14. Win-Win-WinSALES REP - COMPANY • The sales rep wins because they are increasing their board space without giving up any current space.

  15. The Power of Yes • What is the warranty with Cc:? - If you any problem with either pair of frames, we will replace the frame at no additional charge. • Can the patient buy a pair of sunglasses and get the ophthalmic frame included at no charge? - Yes! • Can the patient purchase the ophthalmic frame and get another ophthalmic frame included for themselves? - Yes!

  16. Pricing Strategy • Frames Data Price - $64.95 • Our Price - $54.95 • This price reflects the cost for two pairs of frames.

  17. Lens Company Support

  18. Collection Launch Details • Men’s Ophthalmic – 14 styles / 2 colors each • Men’s Sun – 10 Styles / 3 styles with 1 color each; 7 styles with 2 colors each • Ladies Ophthalmic – 15 styles / 2 colors each • Ladies Sun – 9 styles / 2 colors each

  19. Floor Display 72 PLACE DISPLAY Customer is only charged for 36 pieces

  20. Countertop Display 32 PLACE DISPLAY Customer is only charged for 18 pieces

  21. Cases Each CC: Ophthalmic frame comes with a clamshell case Each Cc: Sunglass frame comes with a microfiber pouch case

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