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CO-PACKAGING OF MEDICINES

CO-PACKAGING OF MEDICINES. LAURA LOUISE KOEFOED KJELDSEN LUISE ANDERSEN HARTVIG SUMMER 2011. THE CHALLENGE. 1+1 = 1. The users do not know how to use it properly due to illiteracy and lack of necessary remedies. The users must understand that it is one collective treatment.

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CO-PACKAGING OF MEDICINES

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  1. CO-PACKAGING OF MEDICINES LAURA LOUISE KOEFOED KJELDSEN LUISE ANDERSEN HARTVIG SUMMER 2011

  2. THE CHALLENGE • 1+1 =1 • The users do not know how to use it properly due to illiteracy and lack of necessary remedies. • The users must understand that it is one collective treatment. • How can we make the packaging environmentally friendly? • It does not appear efficient enough, the user must understand why to use this and not other medicines.

  3. HOW UNICEF WORKS

  4. AFFLICTED AREAS • Two scenarios: • Everyday life • Crisis Diarrhoeal diseases by country (per 100,000 inhabitants) • More than 5000 • 2000-5000 • 500-2000 • Less than 500

  5. PACKAGING LIFECYCLE

  6. PARAMETERS Ease of use Sustainability Low cost Distribution Communication Hygiene

  7. A BETTER TREATMENT? • Co-packaging makes a difference • Lack of remedies • Informing the Illiterate • Appeal • Sustainability includes efficiency

  8. JUGGLING AND SYSTEMIZING

  9. ITERATIONS

  10. THE CHOSEN CONCEPT

  11. VARIATIONS

  12. PARTIAL SOLUTIONS x 2

  13. COMMUNICATION

  14. A BETTER TREATMENT! • And I don’t need my own measuring cup to get the dosage right • Now I understand how to treat! • This is definitely • one treatment! • And it looks expensive. It must be efficient • And there is a game for the kids!

  15. EVALUATION

  16. THE FUTURE • weaknesses: • Missing graphics • Productneeds testing • No extra equipment (cup/spoon) • ORS is not in the bag • Others: cleanwater, productavailability • Threats: • Drawings has communication limits • Can UNICEF co-operate with EcoLean ? • Can it be produced locally? • Possibilities: • New zincpackaging • New zincdosagesize (10mg) • ORS included in the bags

  17. PROCESS EVALUATION

  18. QUESTIONS

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