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Demand Estimation & Forecasting

Demand Estimation & Forecasting. YieldWise.Com. Three components:. Demand Estimation and Forecasting Promotion Demand Forecasting Events Identification …are implemented using: unique proprietary technology of applications development sophisticated statistical methods. Promo Efficiency.

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Demand Estimation & Forecasting

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  1. DemandEstimation & Forecasting YieldWise.Com

  2. Three components: • Demand Estimation and Forecasting • Promotion Demand Forecasting • Events Identification …are implemented using: • unique proprietary technology of applications development • sophisticated statistical methods 1 866 730 4471

  3. Promo Efficiency Assumption: Product demand declines during promotion Inference: Sales (not the demand!) decline as a result of inaccurate demand forecasting which lead to out-of-stock 1 866 730 4471

  4. Promo Price Assumption: Demand growth proportional to price discount Inference: Small discount leads to “jump” in demand, further discount contributes almost nothing 1 866 730 4471

  5. Contra Promotion Assumption: If competitor starts promotion, we have to start contra promotion Inference: In saturated market there is no need to start contra promotion if there was not detected influence from competitor’s promotion 1 866 730 4471

  6. Promo Demand Prediction Assumption: It is possible to predict demand under promotion using such parameters as type of media, length of the promotion, discount percent, retail dollar value or profit contribution 1 866 730 4471

  7. Promo Demand Prediction Inference: In general, non of these parameters (and never all together!) can be useful to forecast demand under promotion Different predictive approaches must be used for different groups of products 1 866 730 4471

  8. Demand Forecasting… …is a basis for everything Supply Planning & management Demand Forecasting Promo management Identification of unexpected events 1 866 730 4471

  9. Demand Forecasting… …is based on estimation of real demand Sales data Promo data Demand Estimation Demand Forecasting Out-of-stock data Extreme events 1 866 730 4471

  10. YieldWise.Com is a leading provider of innovative analytical solutions specializing in: • research and development of sophisticated analytical methods and software tools for data warehousing and data mining. • statistical data analysis, time series analysis and forecasting, • Statistical and IT consulting and training Our leading edge expertise, software tools and problem solving skills may be applied to virtually any industry. 1 866 730 4471

  11. Contact addresses USA 637 Wyckoff Avenue Suite 260, Wyckoff, NJ, 07481, USA Phone: 862 215 4611 US Toll-free 1 866 730 4471 Canada 6A-49 The Donway West Suite 918, Toronto, Ontario, M3C 2E8, Canada Phone: 416 841 0791 Israel P.O. Box 5 Caesarea 38900 Phone: 050 5406396 Fax: 04 6100101 E-Mail tanya@watchwise.com 1 866 730 4471

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