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Should Finnish Health Care Software Companies Go International?. ?. Esa Soini Mylab Corporation 30-Sep-2004. Could Finnish HCIT Companies Go International?. Gigantic Global Companies General Electric Siemens Large Multinational Companies TietoEnator WM-data Novo Medium Size Companies
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Should Finnish Health Care Software Companies Go International? ? Esa Soini Mylab Corporation 30-Sep-2004
Gigantic Global Companies General Electric Siemens Large Multinational Companies TietoEnator WM-data Novo Medium Size Companies Medici Data Datawell Mylab Small Companies GlobalWare Enersoft Most of them are already international! Examples of Finnish Health Care IT Companies
Going International - the Traditional Finnish Way Decide to go international Open offices in New York, Tokio, and Rio de Janeiro Send your best and brightest people there Hire local sales force Organize press conference in Finland Wait for international customers to show up Loose some money Loose more money Close the foreign offices Tell everybody: “Good idea, but timing was bad” Downsizing Merger Bankruptcy
Systems vs. Services Services System
Software Services via Internet • IT Systems disappear beneath the Internet horizon • Superior to maintain and upgrade • No complicated implementation project • Easier to use - universal graphical user interface (Web conventions) • More satisfied customers, end-users, and employees • You can be locally global
Look for Universal Needs to Be Satisfied The Spectrum of Needs Health Care Needs Bioinformatics Health Care IT
The FinnWell Dilemma Diagnostic Technologies Products & Procedures to Improve Finnish Health Care FinnWell Health Care IT Products and Services Products & Services to Succeed in Global Markets Processes of Health Care
Should Finnish HCIT Companies Go Global? • Yes, but remember... • Focus, Focus, Focus on Universal Needs (of Selfish Genes) • No Systems, but Services • Don’t Go International, Go Internetional
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Will a man gain anything if he wins the whole world but loses his soul? (Matthew 16:25)