Email: maqubela@sagda.za Tel: 011 838 2526; Fax: 086 515 3249 Url: sagda.za

1. South African Graduates Development Association Placing Learners at the Centre of Marketing : Enhancing Student Placement and Tracking Thamsanqa Maqubela Executive Director Email: maqubela@sagda.org.za Tel: 011 838 2526; Fax: 086 515 3249 Url: www.sagda.org.za

2. Vision Vision: An influential thought leader and reliable resource in graduate empowerment . Mission: To develop students prepare for the world of work and empower graduates to actively participate in the economy through high impact programs, viable partnerships and research. About SAGDA: SAGDA has been at the forefront of graduate development for the past 14 years and has helped over 200 000 students/graduates through job readiness programmes. In November 2010, we launched a new organizational strategy and adopted a new vision/mission to navigate the graduate empowerment trajectory through viable partnerships, footprint to rural and remote areas and research. MISSION INTEGRATE: Mr. Maqubela (Exec Director , SAGDA) Minister Nzimande (DHET), Ms. Dube (SAGDA Advisory Board), Mr. Vukile Nkabinde (Board Secretary, SAGDA), Mr.. Pampallis (Ministerial Special Advisor) “The twin challenges of high unemployment and a critical skills shortage must be tackled.” Dr. Nzimande, Minister of Higher Education and Training: March 25, 2010

3. Programs Key Programs • Preparing Graduates for the World of Work: • Graduate empowerment session every 2nd Wednesday • Graduate employability assessment • Graduate placement • Research • Graduate Economic Absorption Indicator, • Graduate Empowerment Monitor • Promoting Rare Professions and Scarce Skills, • Produce and distribute encyclopedia of scarce and critical skills • Career choice management • New Venture Creation • Student inventions and innovations • Prototype based innovations competition Mr. Maqubela congratulates Ms Mody Motholo, SRC President, University of Free State – May 31, 2011 during SAGDA’s National Dialogue Series: Student Leadership Forum “Unemployment rates for young people are substantially higher than the average.” President Zuma, February 11, 2010

4. Graduate What are Graduates? - They are ready to earn a living as they have been trained as professionals; - They are equipped to fulfill the 5 SAGDA graduate attributes; - They are attuned to professional code of conduct and ethics in chosen professions; - Have access to workplace orientation to secure exposure. Bright Future Now that you’ve graduatedNothing can stop you! You’ve worked hard to get your diploma;It’s time to take a bow. Congratulations graduate!Your future looks strong and bright.May you achieve the things you hope forAnd have a life of sheer delight. By Joanna Fuchs

5. Key Statistics Facts • - There are 255 000 unemployed graduates in SA; • - Of these, 82% are from public and private colleges; • - Over 3 000 000 young people are neither studying/training nor working; • - Three in 5 shops in the townships and rural areas are foreign owned; • - Over 18 000 graduates register with SAGDA every year; • - Many of these are drop outs, thus not graduates; • - There are 5 million SMME companies in rural and townships with limited staff SAGDA provides reliable database of college & university graduates and we produce Top Graduates Magazine quarterly to members.

6. Structure of Student Support - Career management staff - Workplace experience marketing - Graduate placement staff for entry employment - SMME development and support - Local and national case studies on graduate absorption. Support Department of Rural Development and Land Reform needs more college graduates, are you working with them? Colleges must beginning to market from outside in.

7. Marketing Key Deliverables - Grow enrolments through recruitment strategies that are viable and relevant; - Magnify the value of training over education; - Illuminate the competence of what graduates can DO; - Promote the presence of the institution; - Track record of successful alumni must be exemplified. - Build sustainable business relations with employers and SMME to place graduates. - Conduct market research and use the intelligence to earn a respect of lecturers and managers Putting an end to jobless jobs… Why should accountants be car washers and petrol attendants? Stealing jobs from the illiterate of our society. What scarce and critical skills are offered as career disciplines at colleges?

8. Then what? Let’s work together- We can provide graduates to augment capacity of colleges – data base is comprehensive. - We have best practices in graduate placement and preparation for the world of work;- Membership is open to all public & private colleges, universities, companies, and municipalities;- Let’s get your college to adopt a FET College graduate attributes. Diplomate or Graduate Your diploma means a future without boundaries,A world that's full of energy and fun. By Joanna Fuchs Marketing airtime from the public broadcaster is available to market colleges, but marketing can only be effective when the product or service is of high quality.

9. Members Our Members • University of Pretoria; • FoodBev SETA • FNB • RMB • merSETA • TETA • SASSETA • Vaal University of Technology • University of Cape Town • Investec • Aveng Trident • Independent Institute of Education • MGI SAGDA is pursuing its membership attraction strategy and has since January 2011 attracted the Following members: Contact Thamsanqa Maqubela directly. Email: maqubela@sagda.org.za Cell: 074 190 7777 Tel: 011 838 2526

10. Thank You

11. Attributes of SAGDA Graduates • Barometer of an Empowered Graduate: • Academically excellent: • have a strong sense of intellectual integrity and the ethics of scholarship • have in-depth knowledge of their specialist discipline(s) • reach a high level of achievement in writing, generic research activities, problem-solving and communication • be critical and creative thinkers, with an aptitude for continued self-directed learning • be adept at learning in a range of ways, including through information and communication technologies • Knowledgeable across disciplines: • examine critically, synthesise and evaluate knowledge across a broad range of disciplines • expand their analytical and cognitive skills through learning experiences in diverse subjects • have the capacity to participate fully in collaborative learning and to confront unfamiliar problems • have a set of flexible and transferable skills for different types of employment • Leaders in communities: • initiate and implement constructive change in their communities, including professions and workplaces • have excellent interpersonal and decision-making skills, including an awareness of personal strengths and limitations • mentor future generations of learners • engage in meaningful public discourse, with a profound awareness of community needs