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My job for you:. Help you work out what you need Help you find out how to target yourself customers online Help you build your online presence. The important question. is not:. What do you want ?. The important question. is:. What do you need ?.
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My job for you: • Help you work out what you need • Help you find out how to target yourself customers online • Help you build your online presence
The important question is not: What do you want?
The important question is: What do you need?
Once you know whatyou need in yourInternet presence?We can work from thattowards what you want.
How do you get people to look at yourInternet presence? • Four samples of how to drive people to your site and your business:
Positives: • Well known • Targets based on searches and pages • Negatives: • Can show up alongside competitors
Positives: • Well-known • Allows extended reviews • Negatives: • Accusations of reviewees faking reviews • Accusations of selling reviews • Allows extended reviews
Picks up information from multiple sources including Google searches and Yelp and provides those in a single location. • Possesses the positives and negatives of the site due to the sourcing.
QR Codes • Used on ads and business cards • Smartphone cameras can use programs to interpret the content • Drives people directly to your online space as defined in the code
Who are youaiming at? • Targeting your advertising and efforts • can make it more effective.
What social media sites are useful for a business ? • All of them have different uses depending on the target audience.
Allows interactions with customers, photos, announcements in a controlled and controllable space ...that someone else owns.
140 characters per message means keeping your communications concise and meaningful. • While it allows concise communications is also limits complexity.
Business-specific communications won't be available until late fall, but people are allowed to speak for their companies.
Blogging • complete control over what you say, how you say it, and how you are responded to • Can be set up to allow online sales • More work required to maintain depending on blogging platform • Can create videos for company promotion and keep them on your site.