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Creating Content With Mobile Users in Mind

Is the content of your website mobile-ready? No! Then you are going to lose almost half of the online traffic.<br>Mobiles now have become the go-to device for all kinds of information, news, games, entertainment, shopping, and social media.

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Creating Content With Mobile Users in Mind

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  1. Creating Content With Mobile Users in Mind

  2. Is the content of your website mobile-ready? No! Then you are going to lose almost half of the online traffic. • Mobiles now have become the go-to device for all kinds of information, news, games, entertainment, shopping, and social media. Drifting of consumers towards mobile phones can be a wakeup call for every internet marketing company to make their content marketing engaging. • Here in this guide, one can find how to create the content by keeping the mobile audience in mind. How to Create Mobile-Friendly Content? If we talk about how we can make content Mobile friendly, then this blog will help you in shading light on this topic:

  3. Your website should be Responsive Responsive design is the design, which can modify according to the behavior of user and environment such as platform, screen size, and orientation of the device. A responsive website is responsible for giving the best browsing experience to the users. 2. Optimize the speed of the website In this era of fast speed internet, people have little patience while surfing the web. Moreover, if a website takes more than 3 seconds to load, then there are likely chances that people will abandon it. One can say that page speed is a critical factor in ranking websites according to mobile searches. Therefore, make sure that your website is optimized as per the mobile.

  4. 3. Apply Accelerated Mobile Pages Accelerated Mobile Pages or Amp (for short) is a project developed in partnership with Google and Twitter that are designed to make the mobile pages fast. One can also say it is a reduced form of HTML. The pages that are designed using AMP are lightweight and have fast loading speed, and this eventually helps in improving the ranking. 4. Produce the sitemap A sitemap is a method for organizing the website and identifying the URL and data under each page or menu. When you place an XML file with the site map on your web server, then you give the web crawlers the freedom to find which pages are present or have modified. You can use WordPress plugin Yoast SEO or XML Sitemaps to do this job for you so that web crawlers can find the data faster and more efficiently.

  5. 5. Enhance Titles and Description What are the two key factors that can improve the click rate in mobile searches? The answer is the Titles and Meta descriptions. However, how to improve click-through rates, this question may arise in your mind. We know that people who are viewing your website in the mobile device cannot see the full description. So while optimizing the content for mobile, you should place the keyword at the start of title or description. 6. By using the rich Markup Rich snippets are the additional data that appears in the search results and include the structure data like company information, product ratings, reviews, events. They do not affect the ranking of your website but can influence the website bounce rate and CTR. Google pulls the information of your website by either using rich Markup or structured data markup. In the absence of a snippet, it will be difficult for web crawlers to do justice with your website.

  6. 7. Place captivating content at the top Mobile users have to scroll down through the website content for viewing it, which is more than what desktop users' do. Therefore, it is essential to place the most engaging, spellbinding content at the start so that while scrolling, it can grab the attention of the users. 8. Eye-catching Headlines Don't make the headline of your website long as the user may ignore it while a shorter headline most likely grabs the eyes of the user easily. So try making the headline short, intriguing, and engaging that is quickly noticeable. 9. Use concise content The content of any blog, article, or website should be brief, easily readable, and user-friendly. Concise here does not mean that all articles should be short; it can be extended depending upon the topic of content. One should try using short sentences, bulleted lists, and a small paragraphs even add more subheadings to make the content readable.

  7. 10. Add appropriate images Adding images between larger content chunks can enhance the visual appeal of your website. The images placed on the website are compressed for reducing the loading times. For gaining the visual attention of the web user, you should use bold colors along with the relevant images in the content. 11. Video Content The usage of the video on the webpage is going to increase the engagement of your website. You can even try to use the inspirational, educational, and informational video content as a source of marketing in various social media platforms. 12. Sharable content Try to insert the social media button in your content so that people can easily share it with their friends and colleagues. Either place these social media buttons above or below the page to increase the trust, user experience of clients and even it can inspire users for sharing the content.

  8. 13. Think about shoppers Since this is the mobile era, consumers are using smartphones for all kinds of purchases, be it booking hotels, vacation, or shopping for apparel, grocery, etc. If you wish to encourage mobile purchases, then you must display an attractive product image, customer reviews, enable guest checkout, add clear 'Cart section', and 'Proceed to checkout' option. 14. Local Information A large number of Internet marketing company thinks that optimizing the business as per the local search will increase the engagement. You should also display the name, address, and phone number of your business on every page and try using location keyword in the metadata. 15. Don't forget Social Media Mobile users spend their time on social media, so one cannot ignore social networking sites for promoting business. Make your brand presence on social media where your consumers are. For social media, you should use shorter posts, and eye-catching visuals and videos even try to start a conversation with your users.

  9. Since web crawlers are prioritizing mobile content, so the optimization of content for mobile users is essential for both online visibility and brand recognition. One should use as many mobile-friendly content writing services, which will maximize the reach of your content. Visit Us AIHP HORIZON, 445, Ground Floor, Udyog Vihar Phase V, Sector 19 Gurugram Haryana 122008 Call Us 0124-4013434 7428344965

  10. Source https://www.sooperarticles.com/internet-articles/creating-content-mobile-users-mind-1746036.html https://www.facebook.com/advologysolution/ https://www.instagram.com/advologysolutions/ https://www.linkedin.com/company/advology-solution-pvt-ltd/

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