How to Redesign a Website without Hurting your Search Rank in 2020?

1. How to Redesign a Website without Hurting your Search Rank in 2020?

2. Well, who does not want to experiment with new trends? Everybody likes to follow contemporary styles to stay upgraded. When it comes to website designing, every business owner would love to update their site regularly and play with new color schemes and trends. Updating your website is the right choice as it enables you to improve and make your site up-to-date. But what about full-scale redesigns? The first thing that must be springing to your mind when you are thinking to redesign your website is that you may sabotage all the efforts you have made to build up your SEO rankings over time. Traffic is something that business owners get by working strenuously for content generation, link building, and on-page optimization. Losing grounds on those efforts could completely destroy your business. It is true that a redesign project can influence your website’s search rankings. Most of the time, you are typically worried about its negative impact, the fact is that when you do the redesigning correctly, not only it will unfold without lessening search rankings, but can improve your results. Go through this blog to understand some specific steps you need to take before, during, and after redesigning to attenuate risk and avoid hurting your search rankings in 2020.

3. Website redesign SEO checklist to avoid affecting search rankings adversely in 2020: • Benchmark your website’s performance:There must be some reasons for why you are initiating a website redesign, such as marketing initiatives, SEO improvements, user experience improvements, etc. It is of utmost importance to benchmark your site’s performance before you go on with the process of redesigning so that you can set some baseline metrics which will help you measure the effectiveness of the redesign. You must document parameters such as traffic sources, page-loading time, session duration, bounce rate, pages per session, etc. These will help you determine if users have positive or negative interactions with the existing site, and you will be able to make improvements in the new design.

4. Prefer keeping the content as consistent as possible: While redesigning, one should always keep in mind that if you have content that is performing well, you must aim to minimize the variables of change. As there is a saying “If it ain’t broke, don’t fix it”, so for example, if you already hold the position on the first page of Google for a specific search term, it would be stupidity to change your content as it may make it worse. You will get plenty of opportunities to enhance your content in the future.

5. Keep your current site structure as much the same as you can:It would be a great choice to keep the site structure as same as you can, of course, there are some exceptions as you may have to change it according to your new site’s goals and strategies. Search engines already have an idea about your current site architecture, so keeping it same will prevent any effects on your rank. Also, if you change the structure, your existing visitors can get confused when they visit your site.

6. Optimize the vital On-page elements: On-page SEO plays a significant role in helping search engines to understand your website and its content, and to check whether it matches the searcher’s query. Crawl your old site to export all the key on-page elements, including alt tags, meta descriptions, meta title, and headers. If everything is performing right, it’s better not to change it unless there are some major changes in your company’s services and products.

7. Make a URL redirection plan:URLs play an essential role in a newly refreshed website. Once you identify the pages you need to archive, you would have to plan for where they should redirect. Suppose you try to move the content from one URL to another without setting up 301 redirects, your site’s visitors will encounter an irritating error message 404. These 301 redirects allow you to emphasize that the old pages are modified to adjust to your new site. Also, you must not use too many redirects as it can hamper your website performance. One should focus on minimizing the number of redirects to help your website load faster.

8. Launch the new site:  After launching, you can use any site audit tool to find any outstanding issues. Make sure to remove any robot.txt files which are blocking crawlers. With the help of these audit tools, you can look for broken links, common on-page mistakes, missing technical features, and all over site health. It’s easier to delay the launch rather than to undo the damage after launching. Once satisfied with the results of the audit, you should submit the new sitemap to major search engines consoles.

9. So, you must have got to know that there are plenty of things that you need to consider when it comes to website redesigning without losing search rank in 2020. But, if you follow a well-defined process, make strategic decisions, and apply changes based on data, you do not have to worry. Let your redesign process give you new opportunities to draw in new audiences. If you need any assistance with your website design, you may connect with the best website design company to seek help from professionals.

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