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Trainer’s Name. Toyota Announces Safety Connect. Became Available August 2009 Production on Select Models. Toyota Safety Connect Launch Timing – as of May 15, 2009. August 2009. *10MY based on N-6, Sienna N-12 **Possible 10MY hold at port until 09MY stock is depleted. NGT Launch.
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Toyota Announces Safety Connect Became Available August 2009 Production on Select Models
Toyota Safety Connect Launch Timing – as of May 15, 2009 August 2009 *10MY based on N-6, Sienna N-12 **Possible 10MY hold at port until 09MY stock is depleted NGT Launch Early Line-off – Running Change 3
What Is Safety Connect? P. 2 • All-new, proprietary telematics safety service • Embedded cellular and on-board GPS • Built on proven foundation of Toyota’s G-Book in Japan • Direct response to voice of the customer • Helps extend confidence on the road to Toyota drivers • Subscription and enrollment required
Automatic Collision Notification (ACN) Stolen Vehicle Location (SVL) Emergency Assistance Button (SOS) Roadside Assistance (RA) Four Safety and Security Features P. 3
Builds on Toyota’s solid safety message Added peace of mind, sense of security and connectedness on the road Highly sought-after features not available on Honda, Nissan or Hyundai Safety Connect is also available on Lexus vehicles Competitively priced What Are Safety Connect’s Key Selling Points? P. 5
Safety Connect Is Highly Competitive P. 6 Safety Connect will have fixed retail pricing. Dealers will not increase the price of Safety Connect. *Included for 4 years with BMW pre-paid maintenance program. Price represents renewal price post 4-year period.
Dealer Profit Opportunity: *includes 12 month trial Multi-year subscription contracts drive dealer profits Multi-year subscriptions sold at the time of sale Customer enrollments are submitted via Dealer Daily
Dealer Benefits Customers and dealers are asking for this product Competitive advantage Advanced technology It’s a new revenue source Equipped vehicles can be tracked if stolen from dealer lot Dealer indemnified from claims Plays a key role in Toyota’s safety message There is a lot to be gained by selling Telematics
Commitment to Dealers • Only automotive program to offer dealer compensation
Courtesy Fees 1 Includes 12-month trial. 2 Customer can purchase up to 6 years; dealer courtesy fee maximum is 5 years.
Customer Enrollment System Explanation Only use approved materials/literature Prohibition of misrepresentation of being an agent for Toyota Fixed Fee Subscription Pricing Dealer Requirements
Dealer Participation Agreement • Selling Telematics will require that dealers sign a subscription sales agreement • Indemnifies dealer when proper enrollment procedure is followed • Agreement Summary • Subscription pricing may not be marked-up • Every vehicle with Safety Connect requires an “electronically signed" agreement • Subscription Service Agreements must be submitted at time of vehicle purchase • Dealers must ensure system is active (green light) • Customers must understand the benefits and limits of the service • Dealers earn a courtesy fee for multi-year subscription sales
Dealer Participation Agreement • Agreement Summary • Subscription pricing may not be marked-up • Every vehicle with Safety Connect requires an “electronically signed" agreement • Subscription Service Agreements must be submitted at time of vehicle purchase • Dealers must ensure system is active (green light) • Customers must understand the benefits and limits of the service • Dealers earn a courtesy fee for multi-year subscription sales
Commitment to Customer Awareness • The dealership is the critical first point of contact for customers with Safety Connect • Demonstrate to every customer • Safety and security features • SOS button • Service benefits • Service limitations
Commitment to Customer Awareness System Benefits • Customer peace of mind • Dedicated call center or “response center” • Expert knowledge of who to call for emergencies • Wireless provider chosen after an in-depth field study
Commitment to Customer Awareness System Limitations • To function, Safety Connect requires • Vehicle battery power • Active hardware • Customer enrollment • Cellular and GPS connectivity/service • Safety Connect is available in the continental U.S. only
SAFETY CONNECT PROCESS
Safety Connect Processes • Enrollment options • Safety Connect consumer card • Identifying vehicles with Safety Connect • Subscriber Connect Quick Reference Guide