Dynamics CRM helps the sales and marketing experts to bolster their strategies

1. Dynamics CRM helps the sales and marketing experts to bolster their strategies Dynamics CRM has spurred transformation and innovation in the Marketing and Sales landscape. The software helps the sales and marketing experts to bolster their strategies. Starting from the options to churn out necessary analytics and insights, to craft persuasive campaigns, Dynamics CRM possesses a host of benefits that can boost the effectiveness of any marketing and sales strategy. Lead generation and management are two of the key activities that all sales professionals need to master. These activities also contribute a major part of the sales expert’s KRAs. Now, when it comes to prospect generation, the sales professionals have to undoubtedly keep trying newer things to gauge the attention of most people. However, what if you get desired attention? The next step should be to capitalize on the attraction received, in order to turn all the prospects into clients. It is extremely important to maintain the lead audience, and make use of the leads captured to boost the selling outputs. Importance of Prioritization

2. From time to time sales professionals feel that they probably do not have the apt time in hand, to accomplish all the required tasks. Here comes the role of good prioritization. It is necessary to prioritize not only the tasks, but also the leads to effectively allot time, energy, as well as resources. One of the key outcomes that any sales or marketing professional would expect is high return on the investment. Hence, it is important for the sales experts to prioritize all the sales engagement to get the leads flowing via the sales pipeline, and that too, without affecting their bandwidth. The role of Dynamics CRM in prioritizing leads Dynamics CRM a wonderful tool to enable the sales team both organize as well as consolidate data. It helps them to line up the most important leads, or the topmost priorities front-and-center. Though, it is important to keep the focus on the lower-priority leads as well that could possibly become significant opportunities. Dynamics CRM allows the sales professionals to get the advantage of an all-inclusive sales solution. It offers them the opportunity to look at both macro as well as micro views of the data captured. The user can also arrange activities in accordance to the requirement and importance. With the help of Dynamics CRM and marketing automation, users can set up decent scoring rules. Scoring is a technique used to review engagement. Sales professionals can also configure specific scores to be linked with various sorts of inbound activities. The results of the coring would mean, the greater the score, more promising the prospect is! Through marketing automation, sales professionals can even establish a score limit. This threshold can be used to trigger an alert when action is required. Another feature that’s not normally used, but ideally should be, is the feature which is used to lessen the score in case a user doesn’t engage. Lead Liaison’s LMA provides a feature which is known as “Inactivity Periods”. In case there’s any inbound activity in the inactivity period, multiple actions can be triggered.

3. Conclusion The lead management and prioritization feature of Microsoft Dynamics 365 helps to keep the leads rightly prioritized. It also helps to automate the lead management feature in just a single system. When leads go into the CRM system they are scored as well as shortlisted as per the rules. They can then be allocated to the appropriate sales executive to follow up and later on put the leads in to the sales or marketing-led nurture. Basically, Microsoft Dynamics CRM makes it very easy for the sales rep to organize and prioritize the leads, and turn more prospects into clients. Source:Dynamics CRM helps the sales and marketing experts to bolster their strategies