1 / 32

WiMAX Packet Core The Clearwire Case Study

WiMAX Packet Core The Clearwire Case Study. Rehan Jalil SVP – Mobile Internet. Tellabs Confidential Proprietary. 9/8/2014. 1. Introduction to Clearwire Introduction to WiMAX, Ecosystem and Competitors Key Challenges in the Account Our Strategy to Win the Account Progress in Account

aelwen
Download Presentation

WiMAX Packet Core The Clearwire Case Study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WiMAX Packet CoreThe Clearwire Case Study Rehan Jalil SVP – Mobile Internet Tellabs Confidential Proprietary 9/8/2014 1

  2. Introduction to Clearwire Introduction to WiMAX, Ecosystem and Competitors Key Challenges in the Account Our Strategy to Win the Account Progress in Account Where are we today at Clearwire Key Repeatable Lessons for our Packet Core business Topics Tellabs Confidential Proprietary

  3. Clearwire – The Poster ChildFor Global WiMAX More than $5 Billion in funding so far US Wide Footprint International Properties & Partnerships 100MHz+ Spectrum! Spain, Germany, Malaysia, …. Clearwire: Poster Child of Global WiMAX Networks Tellabs Confidential Proprietary

  4. A Tale of Two Strategies Tellabs Confidential Proprietary

  5. WiMAX Packet Core • Sub Authentication • Service Control • Mobility & Roaming • Location Tracking • Paging Tellabs Confidential Proprietary 9/8/2014 5

  6. Competitive Situation at Clearwire Systems Providers Base Station Providers Core Providers Tellabs Confidential Proprietary

  7. Key Challenges in Clearwire Account • Late to the decision cycle. Key system vendors already selected (Motorola, Samsung, NSN) • Convincing Sprint & Clearwire to reconsider their decisions • Convincing Sprint and Clearwire to un-bundle the solution and buy just one piece from us • Cisco’s strategic relationship with Clearwire, providingall IP gear, with first right on it • Proving that we can interoperate with all big system vendors • And by the way: We were a start-up!!! Tellabs Confidential Proprietary 9/8/2014 7

  8. Pillars of Our Strategy to Win Build industry movement for Best-of-Breed & Open WiMAX networks Smart vs Dumb Wireless Networks Evangelize need for Optimization and Monetization Explain and prove Differentiation Selling the Vision Tellabs Confidential Proprietary

  9. Building One Open WiMAX Ecosystm Best-of-Breed & Open Services • BridgeWater • Juniper • Aptilo • Camiant CSN Service Delivery • Huawei (in Progress) • ZTE (in Progress) • NEC (in Progress) • POSData • ADC • Harriss-Stratex • Zyxel • Alpha • Sumitomo • Sequans • PicoChip • Wintegra • III ASN Intelligent Service Control & Monetization • ALU • Nortel • Samsung (In Progress) Base Station & Technology Terminals User Experience Handsets Tellabs Confidential Proprietary 9/8/2014 9

  10. “Open Standards” as a Strategy Best-of-Breed & Open Chips Base Station • 3 different vendors • Software for BS • More than 10 mfg’s • Macro, Pico and Femto WiMax Forum AAA • Official training unit • Golden ASN GW for IoT • Golden HA for IoT • 7 different AAA IoT’s • Basic and advanced charging functions Tellabs Confidential Proprietary

  11. Base Station Flexibility Tellabs Confidential Proprietary

  12. Enabling Operator to BreakThe BTS Vendor Lock Best-of-Breed & Open Uniform Layer of Services Tellabs Confidential Proprietary 9/8/2014 12

  13. Uniform Service Offering Best-of-Breed & Open Tellabs Confidential Proprietary

  14. Revenue Growth in single or lower double digits Hosted Services Revenues OPEX Issue Evangelize Need for OptimizationAnd Monetization Traffic Doubling Every 6 Months in major 3G networks Gap increasing in ARPU per bit and Cost per bit (Major Pain Point) Spectrum Backhaul Optimize & Monetize CAPEX Issue Monetization Issue 2 2 Tellabs Confidential Proprietary 9/8/2014 14

  15. Smart vs Dumb Smart Vs Dumb Mobile & Network Analytics Content Monetization Stateful Application & P2P Control Visibility Optimization Monetization Tellabs Confidential Proprietary 9/8/2014 15

  16. Strategic Role of Right Packet Core In Building Smart Networks Smart Vs Dumb Monetization Optimization Critical Attributes Meet In one Platform 3G/4G Network’s Policy/ Service Engine Radio Network Performance Understanding 3G/4G Protocol Authority Location Content Intelligence & Control + + + + Opportunity: Optimization & Monetization 2 2 Tellabs Confidential Proprietary 9/8/2014 16

  17. Encryption Control Plane Multidimensional Performance Packet Inspection Traffic Management Mobile Internet Requires Performance in Multiple Dimensions Data Throughput SmartCore purpose built for Mobile Internet Tellabs Confidential Proprietary 9/8/2014 17

  18. Encryption Control Plane Data Throughput Multidimensional Performance Packet Inspection Traffic Management Mobile Internet Requires Performance in Multiple Dimensions SmartCore purpose built for Mobile Internet Tellabs Confidential Proprietary 9/8/2014 18

  19. Limitations of IP Router-Based Packet Core Switch Fabric Network Card Application Module I/O Switch Packet Core • Separate cards used for Packet Core • Each packet make multiple hops within the router, for basic functions • Additional Card for Advanced Charging. Additional Boxes for Application Control Active Subscriber Density Scalability Redundancy Advanced Capabilities QoS Tellabs Confidential Proprietary 9/8/2014 19

  20. Contrasting with Router Oriented DesignsExample: Huawei, Cisco Cisco 7609: WiChorus SC600: • N:1 Stateful. 4 Slots Empty • Up to 750,000 active • Full blown content mgmt • Basic Redundant System fills 7609 • Limited Performance: 1 to 5 Gbsp • Limited Number of Active Subs (30,000) • No DPI ~8x ~25x CSG Card CSG SAMI Card SAMI Supervisor Supervisor Network Card Card Network Card 1 to 5 Gbps Tellabs Confidential Proprietary 9/8/2014 20

  21. Selling Differentiation 8x Data 8x Active Subs 8x P-P Differentiation Tellabs Confidential Proprietary 9/8/2014 21

  22. Comparison BetweenWiChorus and Starent Starent requires external boxes for comprehensive P2P traffic control P2P Control Boxes = + Differentiation Many rack worth of equipment & power needed for same capacity & functionality Tellabs Confidential Proprietary 9/8/2014 22

  23. Comparison BetweenWiChorus SC1400 and Huawei WASN9970 Differentiation P2P Control Boxes + = Many rack worth of Huawei & DPI equipment & power needed for same data, sub capacity and features Tellabs Confidential Proprietary 9/8/2014 23

  24. Cost-Effective N:1 Redundancy Active IPP Standby IPP (Optional) Active IPP (Master) Stateful Check-Pointing of Subscriber State Hot Stateful Failover Tellabs Confidential Proprietary 9/8/2014 24

  25. Cost of Redundancy Differentiation • ASN GW impacts the whole network • Stateful redundancy is critical • High Availability can have a big cost impact Tellabs Confidential Proprietary

  26. The RFP Process Tellabs Confidential Proprietary

  27. Sealing the Deal • As the apparent RFP winner we had to prove ourselves • Integrate with Huawei • Integrating with Samsung • Integrating with Motorola • Integrate with the core network (Bridgewater, Router etc) • Solve the problems for the customer • Tiger team • Lead by being agile, fast and flexible to accommodate • Swiftly solve problems we can’t avoid Tellabs Confidential Proprietary

  28. The Trail Has Been Blazed • Clearwire has shown it can be done • Build a nation-wide network with an independent packet core • Clearwire has forced the hand of the major BTS Vendors • WiChorus is the ONLY ASN GW that interoperates withall of the leading vendors • Most heavy lifting has been done for WiMAX Industry Now. Lets Leverage it! Tellabs Confidential Proprietary

  29. Key Take-Away • Sell the vision • Best of Breed • Breaking the RAN vendor lock-in.Mix & match of Base Stations. • Need of Smart Networks for Optimization & Monetization • Need of Consistent Nationwide Services • Packet Core is a strategic decision – • Not purely financial or just technical • Win on the Merits & Differentiation • Best-in-class technology • Advanced features • Highly interoperable • Partner with the carrier to solve the problem Tellabs Confidential Proprietary

  30. How Clearwire (Beach-head)Helped WiMAX? Tellabs Confidential Proprietary 9/8/2014 30

  31. WiMAX Packet Core is OURS to Loose! Lets Get the Biggest Market Share! Tellabs Confidential Proprietary

  32. 2010 Global Sales Conference Tellabs Confidential Proprietary 9/8/2014 32

More Related