Digital Transformation to Enhance Customer Experience in Shopping Centers

1. DIGITAL TRANSFORMATION TO ENHANCE CUSTOMER EXPERIENCE IN SHOPPINGCENTERS 7 6 5 4 3 2 1 • Adapt the moment and content of campaigns to the moment ofpurchase • Analyze the type of users who arrive at the store or a specific space. • Improve the alignment withthe • customer’s shopping experience. • Gain operational efficiency to forecasting the volume of customers. • Traffic in thestore • Behavior of the devices relatedto • stores andzones. • Cross-check with sales to knowthe • relationship between traffic in the store and the behavior of the devices with cashflows. • Cross-check with labor force to establish the relation between traffic in thestore • What can be analysed? • Web based application with robust dashboard for further reports and analysis. High quality Data collection for marketing and customer behaviors to assist effective management . • IOT based system to know in real-time position of the clients inside the store and sends this information to system which understands the customers’ behavior. • System make it possible toknow • customers better than ever before. • Frequency of the customer journey • Customer flows in the different areas of thestore. • Real-time responses to improvethe • experience. • Operational management ofstore • staff • Turning the data gathered into valuable and actionable information for the business through the AI/ML. • Opportunity which understandsthe • customers’behavior. • Smartphone mobileapp • IOT SensorsIntegration. Customers’behavior Data-warehouse andanalysis HardwareIntegration Profitability oftracking EnhancedShopping experience Return oninvestment Marketing Traffic Chat-BOT Experience Behavior Labor force Planning TECHNOLOGIES, TOOLS AND METHODS ENABLING SHOPPING CENTERSTRANSFORMATION. Web-Tech ROBOTICS AR/VR INTERNET OFTHINGS BIGDATA Mobile-Tech ARTIFICIAL INTELLIGENCE MACHINELEARNING CLOUD ADDITIVEMANUFACTURING