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Ethos, Pathos, Logos, and more!

Learn the art of persuasion through ethos, pathos, and logos. Dive deep into examples and analyze the elements of rhetoric. Discover how to effectively employ moral character, emotional appeal, and logical reasoning to compel action.

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Ethos, Pathos, Logos, and more!

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  1. Ethos, Pathos, Logos, and more! Component 5.1 : Define elements of persuasion.

  2. Rhetoric • The art of effective or persuasive speaking or writing. • Rhetoric: Examples Involve Both Parties • The individual who is trying persuade • The individual(s) who are being persuaded. Example: • Upon approaching a cashier at the grocery store she asks, "Will you help starving children today by adding $3 to your grocery bill?"

  3. Persuasion • The act of causing someone to do something through reasoning or argument. • The act of convincing someone to believe something, especially after a sustained effort. • A situation or event which provides a sound reason for someone to do something. • How often to do you persuade someone to do something? What is the method that you use?

  4. Ethos • Moral Character • Ethical Appeal. • Creating a credible source • an appeal to ethics and a mean of convincing the audience through the character or credibility of the persuader.

  5. Pathos • Emotional Appeal • Promotes audience to care about their topic/issue • Appeals to someone’s “softer side” • an appeal to emotion and a way of convincing an audience by creating an emotional response.

  6. Logos • Reason • Logical Appeal • Statistics • an appeal to logic and a way a persuading an audience by reason.

  7. Apply the appeals Josh Bell shows us how these work in action. https://www.youtube.com/watch?v=O2dEuMFR8kw

  8. Practice with Chevy EI.5.4 Explain author’s choice of rhetoric to advance the purpose and support with textual evidence. • Watch Chevy Truck Advertisement • Watch the ad again focusing only on specific aspects in order to understand how each piece works alone. Can we write about it? In precis style?

  9. Review Ethos, Pathos, Logos • https://www.youtube.com/watch?v=x4tTugqBkJU

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