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Revolutionizing Vehicle Safety: Active Technologies for Preventing Crashes

Explore the advanced world of active vehicle safety systems like electronic stability control, proven to save lives and reduce crashes. Learn how technology can prevent accidents, increase safety, and save billions in societal costs. Raise awareness and prioritize crash avoidance with intelligent, integrated safety solutions.

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Revolutionizing Vehicle Safety: Active Technologies for Preventing Crashes

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  1. Active Vehicle Safety:Advanced Vehicle Mobility and Stability Control Robert R. Arguelles Continental Teves, N.A. February 2nd, 2004

  2. Active Vehicle Safety Systems Save Lives • We are on the frontier of a revolution in active vehicle safety • The technology to improve vehicle stability and reduce crashes is here today • Surveys indicate safety systems, like electronic stability control, are highly desired by consumers • Electronic stability control saves lives and money according to the latest traffic studies • Continental is actively educating key stakeholders on critical active safety technology

  3. Our Industry is Under Siege

  4. Crashes Cost Americans $230 Billion 6.3 million passenger vehicle crashes in 2002 • Nearly 3 million injuries and 42,815 fatalities • 253,000 passenger vehicle rollovers • Injuries declined, but fatalities increased • Highest number of fatalities since 1990 • Rollovers accounted for 82% of the increase in fatalities • 95% of all crashes due at least in part to driver error $230.6 billion economic cost to society

  5. The Motor Vehicle Safety Equipment Exists Now to Help Reduce Crashes and Rollovers It’s Called Electronic Stability Control

  6. Technologyis our passion but safetyis our business

  7. Electronic Stability Control Improves Safety We Have Safety Technology Today to Make Mobility Safer!

  8. The Bottom Line Make the chassis itselfelectronically intelligent Raise comfort and safety to new levels without sacrifices

  9. Passive Safety is Job Three The next frontier isto prevent the crash from occurring in the first place

  10. Active Safety is Job One The key isto prevent the crash from occurring in the first place This is active safety

  11. Opportunities in Smart Safety Systems The key isto prevent the crash from occurring in the first place

  12. Automotive Safety Continuum Phase 1: Avoid problem situations.

  13. Automotive Safety Continuum Phase 1: Avoid problem situations. Phase 2: Maintain control if trouble begins

  14. Automotive Safety Continuum Phase 1: Avoid problem situations. Phase 2: Maintain control if trouble begins Phase 3: Protection when the crash is unavoidable

  15. Automotive Safety Continuum Phase 1: Avoid problem situations. Phase 2: Maintain control if trouble begins Our Focus Should be Crash Avoidance

  16. Struts Driver Steering Springs Tires Chassis Mounts Brakes Improved Safety Through Functional Integration Electronics

  17. Networking Active and Passive Technologies Will Improve Safety Accident preventing systems (Global Chassis Control) Stability management systems (Electronic Stability Program, Roll Stability Control, Electronic Stability Program II) Electronic brake systems (Anti-lock Brake Systems, Traction Control Systems, Brake Assist) Hydraulic brake systems (brake caliper, brake booster, etc.) Active Safety Accident prevention

  18. Networking Active and Passive Technologies Will Improve Safety Goal: A vehicle that prevents accidents and injuries Injury preventing systems (OOP, CV) Accident preventing systems (Global Chassis Control) Stability management systems (Electronic Stability Program, Roll Stability Control, Electronic Stability Program II) Intelligent restraints (Satellites, PRP) Electronic restraints (Airbags, seatbelt tensioner,..) Electronic brake systems (Anti-lock Brake Systems, Traction Control Systems, Brake Assist) Mechanical restraints (seatbelts,..) Hydraulic brake systems (brake caliper, brake booster, etc.) Active Safety Accident prevention Passive Safety Injury prevention

  19. Continental Brings together Know-How in Tires, Electronics and Brake and Chassis Electronics Tires Brake & Chassis

  20. Full Circle Before:the industry “needs to do more”on the safety front

  21. Full Circle Before:the industry “needs to do more”on the safety front Now: we need to do more to make our technology better understood and sought after in the new vehicle marketplace

  22. Our Challenge: Make Consumers More Aware of Active Vehicle Safety Develop public awarenessof these possibilities to engineer a miss… Get them to buy them!

  23. J.D. Power & Associates Survey Ranked Stability Control among Top 10 Desired Features

  24. ESC Helps Save Lives Recent study by Mercedes indicates Electronic Stability Control can reduce single vehicle crashes by 30% • 30% reduction in the U.S. could save more than 5,000 lives Same Mercedes study indicated total crashes for vehicles equipped with Electronic Stability Control were reduced by 15% • Would save American public almost $35 billion • Would pay for the cost of installing Electronic Stability Control on all vehicles built in the U.S. some 7-9 times

  25. Bottom Line in the Mercedes Study: There was a clear drop in the accident rate after standard installation of electronic stability control

  26. Electronic Stability Control Helps Drivers Avoid Crashes - In Japan - • Toyota Study shows 35% reduction in single-vehicle crashes: could save more than 6,000 lives a year • 30% reduction in head-on crashes could save another 2,500 lives per year • 50% reduction for more severe accidents • Confirms Mercedes conclusion that electronic stability control is more effective in the higher speed ranges where vehicle dynamics play a greater part and where crashes that do occur are more severe

  27. Electronic Stability Control Recommended For All New Vehicles - In Sweden - Swedish National Road Administration Study: • Electronic stability control found to reduce accidents with personal injuries • Electronic stability control should be implemented in new cars ASAP • Consumers should be advised to choose cars with electronic stability control, especially in countries with wet and icy roads

  28. Electronic Stability Control Saves Lives • With fatalities overcoming the safety gains from seat belts and air bags (both passive systems), it’s now the critical time for the industry to embrace ACTIVE safety systems like electronic stability control. Using proven technology to save lives is a necessity

  29. Raising Consumer Awareness www.esceducation.org www.drivesaferamerica.org

  30. Are We Ready? The Technology to Help Drivers Avoid Crashes Altogether and Make all Vehicles Safer is Within Our Grasp…

  31. Active Vehicle Safety Saves Lives • We are the frontier of a revolution in active vehicle safety • Technology to save lives, help prevent rollovers and reduce crashes is here today – ESC • Electronic stability control is as important to safety as airbags, ABS or seatbelts • Several recent independent studies from Europe and Asia prove electronic stability control saves lives and reduces crashes and their severity • Electronic stability control helps avoid crashes before they happen • Actively preventing accidents significantly reduces the number of injuries and will save thousands of lives annually • This proven technology is available to the North American driving public today, but most consumers are still unaware it exists

  32. Active Vehicle Safety:Advanced Vehicle Mobility and Stability Control Robert R. Arguelles Continental Teves, N.A. February 2nd, 2004

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