Why choose Microsoft Azure over other Cloud Services

1. General: Why choose Microsoft Azure over other Cloud Services? Microsoft Azure is a cloud platform for the deployment and management of applications all over a global network of Microsoft-managed datacenters. You can buy Microsoft Azure online from Affluent Global.You can use this platform in many different ways. For instance, you can use Azure to build a web application that runs and stores its data in Azure datacenters. You can use Azure to create virtual machines for development and test or to run SharePoint and other applications. Because the platform offers a wide range of services, all of these things-and more-are possible. Head in the cloud These days, pretty much everyone is looking towards the cloud for data storage and services. There are a range SaaS/PaaS/IaaS platforms out there that offer compute and storage in the cloud – but how do you decide which one to go for? Here at Affluent Global we use Microsoft’s Azure as the backbone of our Affluent Global Video Platform. But we didn’t just choose it because it’s made by a big-name supplier – there are lots of other reasons why it’s the best fit for us. A MAM in minutes The main reason we chose Azure is the elasticity and scalability it offers us – it means we can launch a cloud based enterprise class media asset management solution in minutes – a full suite of services plus infinite storage for managing and monetizing large collections of video and imagery. We can prepare our software on a range of virtual machines and deploy them at the touch of a button – either as a tiered package or as an a la carte system for our customers. Let’s not forget that even the smallest cloud based system we deploy is exactly the same software that’s used worldwide to manage and provide secure access to content for the world’s largest brands – IMG, BFI, ATP, British Library, Universal Media Group, Channel 4 and many more. It’s the industry leader This mixture of managed and unmanaged services makes it easy for us to build, deploy and manage apps however we want to. We can also use pretty much any program

2. language you can shake a stick at. It’s backed up by big names Using Azure means we share the same enterprise-tested platform. And we get round- the-clock tech support –so we know that even if something goes wrong at 3 o’clock in the morning we’ll be able to get help. It’s flexible We didn’t want to have to choose between our data center and the public cloud. With Azure we don’t have to. Because it’s hybrid-ready it’s easy for us to build apps that have some components on-site, while other parts live in the cloud. Which means data storage, recovery and backup are much more efficient? It saves us money We’re not all about the bottom line. But we do need packages that we can quickly and easily scale up (or down). With Azure we only pay for what we use. And Microsoft’s commitment to match their competitors’ prices means we can be pretty smug about the fact that we know we’re getting a good deal.