1 / 34

How to sell abroad with your online shop

How to sell abroad with your online shop. Inès de La Ruffie, Channel Marketing Manager Southern Europe. This image on the right is fixed and our suggestion to you. The opportunity of Internationalization They did it! Real shops selling online

affrica
Download Presentation

How to sell abroad with your online shop

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to sell abroad with your online shop Inès de La Ruffie, Channel Marketing Manager Southern Europe

  2. This image on the right is fixed and our suggestion to you. The opportunity of Internationalization They did it! Real shops selling online Our main advices to sell abroad with ePages and Amen Agenda

  3. The opportunity of Internationalization

  4. Source: Europe B2C eCommerce report 2013 - www.ecommerce-europe.eu

  5. Source: Europe B2C eCommerce report 2013 - www.ecommerce-europe.eu

  6. Source: Europe B2C eCommerce report 2013 - www.ecommerce-europe.eu

  7. Source: Europe B2C eCommerce report 2013 - www.ecommerce-europe.eu& epp.eurostat.ec.europa.eu

  8. You can reacheveryone of thesemarketswithone single shop.

  9. Theydidit! Real cases

  10. "With an online shop we are everywhere, anywhere, anyone can know us, and those who wants to know more about cork and buy cork accessories can easily find us. " http://www.comcortica.com/

  11. Our best advices to sell abroad with ePages and Amen

  12. 5 steps Choose the right markets Master yourbasics Prepareyour shop for your new markets Define an adapted marketing strategy

  13. Choose the right markets What competency? Exclusivity – or not of my product KNOW your markets: Habits, usage, local tastes, cultural differences, legal frame etc. TIPS: Test your product on a local fair and /or an online portal. Are you able to understand your customers, answer their questions? Are your ready for this market?

  14. Choose the right markets Price oriented Productoriented “Made in “ oriented B2B oriented? B2C oriented? Whatwill be yourapproach?

  15. "Quality, security, fastness" http://www.comcortica.com/

  16. Control yourbasics: Master the language: perfecttranslation, integratinglocalkeywords. Customer service in theirownlanguage (Min. per mail) Export conditions: fast shipping, reasonible delivery costs, legalissues. Perfect service to reduce returns Adapt to localmarkets : global and localpaymentmethods, VAT, etc Promoteyour business, throughportals , Adwords, social Media

  17. Focus on Paymentmethods in Europe Source : Worldpay.com

  18. Mobile commerce Source : Worldpay.com

  19. Prepareyour online shop for your new markets

  20. What do youneed for you online shop? Your online shop in severallanguages Goodrange of paymentmethods Adapt to local taxes Set up therightshippingmethods Transmit trust to yourcustomers Promoteyour online shop onyour new markets.

  21. 1. Include your new languages Activate up to 15 languages & 100 currencies Definições > Definições de países Design > Inserir elemento de pagina Prepareyourmaincontent Conteúdo > Visualizaçaoem lista Translate and adaptyourproductdescriptions. Produtos > Produtos Don’tforgetyour slogan and banners!

  22. 2. Set up yourpayment & delivery options Create internationalregions Definições> Definiçõesde países > Regiões Select yourpaymentmethods and defineyour delivery options Definições > Envio / Pagamento Definelocaltaxes per regions (whenneeded) Definições > cálculo do imposto > Áreas de imposto

  23. 3. Adaptyouralerts and documents Customizeyourautomaticemails Definiçoes > Eventosde correioeletrónico Localizeinvoices, and otherdocuments Definições > Definições de documentos de encomenda

  24. 4. Transmittrust to yourcustomers Customizeyourcustomer service Design > Inserir elemento do pagina Set up productrecommendations and evaluations Marketing > Recomendações de produtos Marketing > Pedidos de informação sobre produto Use trustmarks

  25. 5. Promoteyour shop on your new markets SEO & Google adwords Marketing > Optimização para motores de pesquisa (SEO) Find out the right keywords for international can take some time. Start with Google adswillsaveyou some time. Use market places and localproductportals. Marketing > Portais de produtos

  26. 6. Retainyour new foreigncustomers Newsletter Marketing > Newsletters Cuponscampaigns Marketing > Vales Social Media per country Marketing > RedesSociais Design > Inserir elemento > app

  27. Useful links Information about eCommerce in Europe: Online shoppers numbers from Eurostat eCommerce-europe association & reports Worldpay report on alternative payments About VAT in europe Precise article about VAT for cross-border ecommerce Check if a VAT number is valid Exact VAT rates per country ePages.com eCommerce in europe: development of our online shops

  28. Thank you! Ines de La Ruffie Channel Marketing Manager Southern Europe

More Related