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Welcome to Comfort Audio Distributors meeting 2011 “Shared experience – shared knowledge – shared success”

Welcome to Comfort Audio Distributors meeting 2011 “Shared experience – shared knowledge – shared success”. Presentation guests / Comfort Audio distributors. Gordon Morris Ltd, England PC Werth , England Westra , Germany My World of Hearing, Germany Multi Care Systems, Holland

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Welcome to Comfort Audio Distributors meeting 2011 “Shared experience – shared knowledge – shared success”

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  1. Welcome to Comfort Audio Distributorsmeeting 2011 “Shared experience – shared knowledge – shared success”

  2. Presentation guests / Comfort Audio distributors • Gordon Morris Ltd, England • PC Werth, England • Westra, Germany • My World of Hearing, Germany • Multi Care Systems, Holland • Medincus, Poland • Mehalev, Israel • Multiacustica, Spain • HoorzentrumAerts, Belgium • Widex, Finland • Simeon, Canada • Saleh Al Shawaf, UAE

  3. Presentation Comfort Audio representatives • Mats Dörring, CEO • August Pansell, R&D (founder of Comfort Audio) • Carljohan Lagervall, R&D (founder of Comfort Audio) • Heiner Kanitz, Comfort Audio GmbH • Egil Bjorvatn, Comfort Audio ApS / AS • Christian Bergdahl, International Sales Manager • Fredrik Nilsson, Regional Sales Manager • Stefan Persson, Regional Sales Manager • Anders Green, Regional Sales Manager • Yvonne Dahl, Salesassistant • Anette Laurell, Marketing Manager • Mohsen Haj-Bolouri, Technical Support and Project Manager • Anna K Lejon, International Product Specialist • Astrid Günther, Education & Marketing Support Not present today: • Zarah Nilsson, Web communication

  4. Our four market segments From pre-school to university Home and private life Public places An active working live • CI / Baha – a fast growing area • 100% is helped by ALD • Well identified customers: CI centers, leading doctors, few suppliers • Strong finance systems • Fantastic result

  5. Hearing aid and CI/Baha colleagues DK DK CH(Unitron) DK DE US Australia Austria USA

  6. Product development 2012-2013-2014 Dedicated products Homologation/approvals should not be a limitation Ease of use: product, software, communication, service

  7. Comfort Digisystem Unique solutions and quality for the end user/consumer No delay (SST) Eavesdrop secure (SST) Dynamic range (SST) – more natural sound Handle long distance Handle several microphones and receivers Leading and attractive design Window of opportunity

  8. As a Comfort Audio Distributor/Partner – you can expect: • Marketing support/Joint marketing activities • Shared advertising • Exhibitions with joint efforts • Newsletters • Road Shows • Seminars • Scientific articles • Comfort Audio WEB - Extranet • Educational capacity • Comfort Audio Academy (at your premises or in Sweden) • Intensive development – new innovative products • Technical/audiological support & competence • Good tools & samples for quick start

  9. What does Comfort Audio expect from Distributors/Partners? • Strong & dedicated sales resource(s) with local expertise • We will rely on your local expertise so that the business for Comfort Audio products can grow on your market • Annual budget/forecast plan & activity plans • Feedback from your market • Perform Comfort Audio Academies on your market (with our assistance) • Invest in sales tools (Comfort Audio will assist with reasonable pricing) Shared experience – shared knowledge – shared success!

  10. Knowledge create sales • Hearing is believing – especially true with Comfort Digisystem • Hear the future!

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