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How to Write a Winning Business Plan

How to Write a Winning Business Plan. By: Jessica, Melanie and Mehr . Today’s Workshop. Small Introduction Break up into groups Presentations. The Business Plan . A formal document outlining the foundations, strategies and goals of a business or organization

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How to Write a Winning Business Plan

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  1. How to Write a Winning Business Plan By: Jessica, Melanie and Mehr

  2. Today’s Workshop • Small Introduction • Break up into groups • Presentations

  3. The Business Plan • A formal document outlining the foundations, strategies and goals of a business or organization • Used to demonstrate why these plans and goals are attainable both financially and strategically • Includes background information and company structure • Split up into several sections

  4. 1. The Executive Summary • Most important part • Should touch on all other aspects of the plan in a summarized, brief and effective manner • Contains an overview, descriptions, and main conclusions regarding the key points of the business • Should be tailored to prospective audience

  5. 2. Business/Team Summary • Description of team • History • Governance and Structure • Past Achievements

  6. 3. Product/Robot Description • Detailed description of product or service sold by the business • Benefits and ability of product to satisfy needs • Product Life Cycle • Research and Development

  7. 4. Market Analysis • Description of industry and target market • Size, Characteristics, Trends • Market Research • Surveys, Correlational Studies, Interviews • Competition

  8. 5. Strategy and Implementation Summary • Competitive Edge • Differentiation Techniques • Growth Strategy • How will your business grow? • Marketing Strategy • How will you promote your business?

  9. 6. Financial Information • Section should prove why fore-mentioned goals are attainable financially • Historical Financial Data • Current Balance Sheet, Income Statement • Prospective Financial Details

  10. Remember… • Use professional and concise language • Don’t be afraid to “show-off” • Include lots of visuals – graphs, pictures • Have fun and be creative!

  11. Activity • Split into groups • Create an innovative robot that helps around the house • Pretend you are a start-up business and write a 2-page (max) outline of a business plan for your innovation • Present your business plan and idea to the judges!

  12. Judging Criteria • Presentation • Quality of Business Plan • Feasibility of product

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